What’s New in Search (for B2B Marketers)? | Receptional Ltd

Your audience is more demanding and sophisticated than ever before. Smartphones have created a generation of super-savvy consumers.

This change is creating fantastic opportunities for B2B marketers.

If you’re keen to understand how B2B marketing campaigns are developing, join us for an afternoon seminar at Google’s London HQ.

“What’s New in Search (for B2B marketers)?” will focus on the latest developments in:

  • Google Ads, YouTube and social media
  • Online account-based marketing and
  • Thought Leadership and content marketing

You will walk away with the insights you need to compete successfully in the year ahead.

Secure your place now!

Your speakers will be:

Matthew Loughlin

Head of Paid Search


What’s new in PPC lead generation?

  • Why understanding your audience will be more important than ever
  • How Google’s new ad formats will affect your campaigns
  • When to use machine learning (and when humans know best)
Lia Carvetta

Lia Carvetta

Paid Social Manager,


3 proven ways to improve your account-based marketing (incl. LinkedIn)?

  • Targeting 101
  • Effective Use of Content
  • How to get the most out of your data

Dave Clough

Senior SEO Consultant,


How to become a thought leader in your sector

  • The Whats and Whys of Thought Leadership
  • Who Cares What You Think? (Hint: Your Customers)
  • What Thought Leadership Could Look Like For You

Justin Deaville

Managing Director


What?! You haven’t tried YouTube for Action? You’re missing out?

  • How YouTube targeting has improved, and why you should be testing it
  • How to get viewers to take action (once they’ve viewed your ad)
  • How to create an advertising model that generates a solid return on investment

Sabrina Garufi

Agency Development Manager


Sabrina will be talking about:

  • Why most businesses are lagging behind their customers
  • How Google operates in a mobile-only world
  • How machine learning is delivering a smoother user experience

Come and join us!


On Wednesday 24th April 2019

From 1.30pm – 5pm

At Google Head Office in Kings Cross, London

Reserve your spot

Join us at Google's London HQ

Refine your Search strategy