A practical guide from the team who've never had a piece pulled — covering every format, channel, and market.
iGaming is one of the most regulated industries on earth. Every word, image, and claim is in scope. Getting it wrong is expensive — and fixing it at the end costs more than building it right from the start.
This guide shows you how.
Know exactly what’s compliant — and why From banned vocabulary to off-page restrictions, the guide covers the specific rules most teams only half-know — and the reasoning behind each one.
Build compliance into the brief Not the edit. The guide shows you how to brief content correctly so problems don’t reach copy in the first place.
Works across markets UK, US, and beyond. The rules differ by territory — the guide covers what changes and why.
Written from 20+ years of iGaming content Casino, sports, lottery, bingo. Not one piece pulled.
Not a word list. A practical guide to briefing, writing, and editing iGaming content that holds up — across every format, channel, and market.
Including:
"Luck" vs "chance." "Can win" vs "could win." The specific words that get content flagged — and the reasoning behind each restriction.
Content on a licensed platform operates under different rules to editorial and affiliate content. Most teams don't brief for this distinction. Here's how to.
The exact phrases that work, the ones that don't, and how to write about outcomes without implying certainty or encouraging play.
Age restrictions, vulnerability rules, and why off-page content must never recruit new players — even indirectly.
Sensory language, restricted themes, and the visual rules most teams only discover after something gets pulled.
How UK, US, and other market rules differ — plus brief templates, vocabulary guides, and editing checklists to build compliance in from day one.
