David Smith, who co-founded Receptional, passed away last week.
He was a kind and brilliant man. And will be sorely missed.
David founded Receptional, with Dixon Jones, in 1999. His academic, rigorous approach was key to the agency’s early success.
Initially, Receptional was conceived as a telephone-answering service (hence the name). The idea: in the age of the internet, businesses would need help in dealing with the calls their new websites would generate.
It quickly became clear there was a much greater need for online marketing than telephony. And so, Receptional changed its services to meet the demand.
I first met David when I joined Receptional in 2013. He was easy to get along with, mild-mannered and gentlemanly. Yet, he also loved adventure.
In the video below, he’s racing across the Sahara desert. It was one of many trips to far-flung places – including crossing the Andes, traversing the Central Highlands in Ethiopia, and navigating the Yukon.
David took a keen interest in the culture of the business. His experience of teaching at Cranfield University was evident in his relationship with the younger members of the team. Everyone appreciated his unassuming, thoughtful approach.
David retired in 2018 and moved to Wales, with his wife and love of his life, Liz Moyneux. We were delighted to see them both at our 20th birthday party, 18 months ago.
David, we will miss you enormously. In your absence we promise to run the agency as you would have wanted it: with good humour, integrity and an adventurous spirit.
Get our news, insights & advice delivered to your inbox
While many marketers are familiar with the basics of creating and running Facebook Ads, there are several underrated features within the platform that can take your advertising efforts to the next level. In this blog post, we'll explore three of these lesser-known gems within Facebook Ads that can help you maximise your campaign's effectiveness and return on investment (ROI).
In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.
Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game. Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.