James Bennett Joins Receptional to Launch “Must-have” Digital Services for Sports Betting and iGaming Brands

James Bennett Joins Receptional to Launch “Must-have” Digital Services for Sports Betting and iGaming Brands

by Luke Nava
Marketing Manager

11 March 2022

Receptional has appointed James Bennett to the Board as PR Director. James brings 12 years’ experience in the iGaming industry, as Editor of eGaming Review (now EGR), Head of Communications at Playtech and Director at Square in the Air.

In his new role, James will bolster our digital marketing services for sports betting and iGaming firms. We already count a tier-one bookmaker and leading brands, such as Betdaq, Casumo, Lottoland, Plus500 and Time2Play, among our clients. And our team of specialist sports writers and link builders create and place 7,000 pieces of content with 10,000 sites annually.

James will augment these services with a focus on digital PR, brand and creative strategy, and social and paid media for B2B companies in the sector. This includes our latest proprietary tool, Decision Maker, which enables suppliers to gain both brand awareness across target media and measurable sales from target buyers, with bespoke campaigns that no other agency can offer.

James will also spearhead our expansion into international markets, where changing regulations are creating new opportunities for sports betting and iGaming brands.

James says: “I’m delighted to have joined such a forward-thinking and dynamic agency as Receptional. We’ve already begun to take our new proposition to market and the feedback has been phenomenal. We’re launching a series of must-have digital marketing and PR services for the sports betting and iGaming industry that no other agency can offer. These will make a huge difference to brands and suppliers in 2022 and beyond.”

Justin Deaville, our Managing Director, adds: “James has built an extensive network of knowledge and contacts across the global sports betting and iGaming industry. Having him on board will elevate our knowledge of the sector, expand our already growing client base, and enable us to become the only specialist agency able to offer a complete range of digital services.”

We’ll be showcasing these services in April at ICE London – the largest global gathering of iGaming operators and suppliers in Europe. On Wednesday 13th April, we’ll host an exclusive research briefing, unveiling our latest analysis of bettors’ behaviour, with a panel of both players and operators discussing the trends.

James is the latest in a string of senior hires that we’ve made to build our creative services division. Robin Smith joined as Creative Director in summer 2021, bringing 35+ years’ experience in some of the world’s top agencies – and more than 100 creative and effectiveness awards. Amy Canavan followed in the autumn, to lead our consumer digital PR team, having held publicist roles at Pan Macmillan and Lionsgate UK.

We continue to recruit at all levels, with our latest opportunities available at careers.receptional.com.

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