Most websites have a low conversion rate, typically about 2%; which means 98% of traffic simply escapes.
Ouch! That’s a lot of lost traffic. And lost business.
By running remarketing campaigns, you’re able to promote your services to the visitors who leave your site without converting.
Remarketing activity often produces a fantastic return on investment. Which is hardly surprising, users who have already shown an interest in your product or service, are more likely to buy than just about anyone else.
At Receptional, we have run hundreds of successful remarketing campaigns using display ads, video and text. We know what works – and what doesn’t. We will help you avoid the common pitfalls advertisers experience.
Better still, our in-house design team takes away the hassle of ad creation. We can get you up-and-running quickly.
If you’d like to more about our experience, and how we might work together, do get in touch.
Retargeting is the process of placing online ads based on a user’s activity.
In other words, once a visitor leaves your site, we can target them with follow-up advertisements.
Your ads will appear on any sites they visit.
The content of your ads can be simple brand reminders or a call to action to return to your site.
Customer match campaigns
Customer match is an exciting new approach to online advertising. It allows you to target the people in your email database.
In other words, you can run campaigns aimed at your prospects and past customers. Which is great, as they are much more likely to convert than a cold audience.
Our experience is that results can be impressive. And one PPC expert, Wordstream’s Larry Kim, went so far as to say that customer match is ‘the most exciting AdWords update in the history of the platform’.