News | Receptional Finalists for Three DXA’20 Awards

Receptional Finalists for Three DXA’20 Awards

June 22, 2020

Receptional Finalists for Three DXA’20 Awards

Receptional have been shortlisted as finalists three times in two categories at this year’s UK Digital Experience Awards.

Having won two awards at last year’s ceremony, our team are delighted to be shortlisted once again.

The awards we have been shortlisted for are:

  • SEO Strategy (Bill Plant Driving School) and
  • Digital Marketing Campaign (Receptional & Bill Plant Driving School and Receptional & Unilever Food Solutions)

It’s a fantastic recognition of the team’s hard work over the last year.

Bill Plant Driving School

In 2019, Receptional was challenged to double the number of enquiries previously seen – culminating in Bill Plant’s best year of business to date.

Since implementing our strategy, we have driven an increase of 44% organic non-brand keyword growth, year-on-year. Meanwhile, PPC campaigns saw learner driver enquiries increase 245% YOY versus the target of 100%.

“Receptional have proven themselves to be the key driver of the fantastic growth experienced by Bill Plant Driving School over the last year, with large increases seen in the number of trainees, franchisees and pupils.”

Theo Tucker, Franchise Development Manager at Bill Plant Driving School

Unilever Food Solutions

Our work with Unilever has seen us nominated in the Digital Marketing Campaign category, alongside our work with Bill Plant.

After helping Unilever with an initial PPC campaign in 2019, our team ran a second campaign in January 2020. The results exceeded expectations.

The main aim of the campaign was to drive awareness and increase conversions – during Veganuary – using video and display marketing.

The results spoke for themselves, with 42.13% more visits to the client’s site.

The results of the DXA Awards 2020 will be announced on Thursday 16th July and we will be keeping our fingers firmly crossed that our team gets the recognition they deserve.

If you want to find out more about our proprietary tools or want to utilise our multi-award-winning SEO and PPC skills, please get in touch.

Lucy Waldon

Head of Content Production

Lucy joined Receptional after five years in Marketing at a leading independent travel agent. Prior to that, she graduated with a 2:1 in English Language & Communication, with Journalism. In her spare time, Lucy writes a lifestyle blog, enjoys fine dining and afternoon tea, and loves spending time with her family.

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