Last week the shortlist for the European Search Awards was released, and Receptional were nominated for not one, but two, awards.
Our first nomination was for the ‘Best Use of Search – Third Sector’ for our work with leading UK charity Mencap on giving learning disability a louder voice.
Mencap as an organisation have three main goals:
- To create a society where the 1.4 million people with a learning disability in the UK are valued equally, listened to and included, so that they can live the lives they want to lead
- To support the 4 million UK families, and carers of people with a learning disability, and help them overcome the challenges they face
- To change attitudes, provide services and influence those in government who can help us change the lives of people with a learning disability for the better
At Receptional our goal was to aid Mencap with their PPC Google Grants account and to improve the state of their existing campaigns, and get them to GrantsPro after their account had been at the standard level of free Google advertising spend for charities since April, 2008. Mencap’s grant was unable to progress to Pro level funding due to issues with the account structure which meant it could not compete effectively against other charities.
Our strategy was to review the account to ensure the US$10,000 (£6500) a month budget was being spent effectively and on areas that reach those most in need, i.e. the learning disabled, their loved ones and families, on special educational resources and in ensuring that they are getting the care, support, information and advice that they need.
A secondary aim was to generate a return for the charity. We wanted to target organisations and individuals who would be willing to pay for DBS background checks, delivering much-needed income for the organisation.
The campaign was a huge success, allowing Mencap to successfully apply for GrantsPro just three months after our account restructure and following more than 7.5 years on the Standard grant.
Achieving the level of GrantsPro allowed the charity to spend up to US$480,000 (£334,000) each year of free Google spend – an increase of US$360,000 D (£250,000) against their previous grant. This extra spend will considerably further their ability to help others with learning disabilities and their families. There was also a significant increase of new revenues generated each month from the DBS background checks, as well as a huge growth in the clicks and the click-through rate.
Our second nomination is for ‘Best Small PPC Agency’, Receptional was one of only two UK-based agencies nominated for this award and the only agency outside London.
Our PPC team is made up of four full-time paid search consultants, all individually responsible for client PPC account management. All our paid search consultants are Google AdWords, Analytics and Bing certified professionals, with a combined PPC experience of 17.5 years. These consultants currently manage 22 active paid search client accounts across Google Adwords, Bing Ads, Facebook Ads, Twitter Ads and AdRoll Ads.
We have been nominated for this award as our approach to PPC is structured, methodical, data-driven and delivers exceptional results. In recent years we have focused on re-inventing ourselves to find smarter ways of working and developing our paid search offering – clearly our hard work has paid off.
This really demonstrates the hard work our PPC team has put in and it’s safe to say everyone at Receptional is very excited and looking forward to the awards ceremony on the 4th May.