Search Award Streak Continues with Two Nominations from The Drum | Receptional Ltd

Search Award Streak Continues with Two Nominations from The Drum

May 5, 2017

Search Award Streak Continues with Two Nominations from The Drum

Following our recent win at the UK Search Awards last December, we’re pleased to share the news that we have also been nominated for two UK Drum Search Awards: one for Best Organic Team of the Year and the second for Best SEO in Retail.

This is a fantastic achievement and acknowledges the creativity and ingenuity of our SEO campaigns as well as the tangible results we achieve for our clients.

Best Organic Team of the Year

To be nominated for this category is no mean feat and recognises the exciting campaigns we create across all client sectors, both B2C and B2B. A couple of the activities which led to the nomination included a tiny hamster gym and an in-depth travel report about holiday purchasing behaviour.

Successful campaigns have recently included coverage and links in the Daily Mail, The Huffington Post, The Metro and a plethora of business advice websites.

The results generated high quality links back to our clients’ websites, which achieved more leads and enquiries and boosted competitive keywords into the top positions in the organic search engine results .

What sets our campaigns apart is the full service strategy we employ to get outstanding results for our clients, including, technical SEO support, link building, online PR, editorial planning, social media marketing, analytics management, CRO and content marketing.

Best SEO in Retail for Discount Supplements

We were also nominated for Best SEO in Retail for our client Discount Supplements. Through a combination of creative and targeted SEO and PPC activities, we were able to save more than £1 million on ad spend, while improving profits.

Our SEO work in particular has generated some fantastic results through an alternative cook book collection, which included special supplement ingredients sold on the client’s site, as well as a a guide to how many calories someone would burn whilst playing Pokémon Go. These activities resulted in an increase of +52% organic traffic and sales increased by 34% from 2,600 to 3,483 orders in one month.

The winners for each category will announced at a ceremony in Mayfair, London on the 25th May. Follow us on Twitter to keep up to date with the announcement of the winners.

Zoe-Lee Skelton

Senior SEO Consultant

Zoe-Lee is responsible for creating Receptional’s content strategies. Her work has encompassed everything from performing keyword research to re-writing a company’s entire website. She has created successful content marketing plans for clients from a variety of industries, Zoe-Lee is analytics qualified. In her spare time Zoe-Lee enjoys writing her blog, photography and getting outdoors.

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