Digital PR & linkbuilding

Building your brand, consistently and creatively

A selection of awards and credentials related to Receptional's creative and digital PR work

We registered an all-time high in rankings, impressions, clicks and activations across all of our products. Really well done this year!


SEO Manager, Leading Sportsbook Operator

We’re really happy with the campaigns. Not only have they raised our profile, we’ve also seen a big increase in organic traffic and bookings.

Laura Miller
Head of Sales and Marketing, Away Resorts

You did an awesome job improving our rankings. Before we started with you, we were nowhere in search. Great job!

Alex Bingham
Acquisition Manager, Betdaq

Their press release moved our floating homes page ranking from 56 to 2 in only one week! Excellent work Receptional!

Rod Grant
Head of Retail, BWML

Delivering quality and quantity of backlinks, to grow your traffic and conversions

Digital PR

Digital PR takes the principles of traditional PR – media relations, creative ideas, newsworthy campaigns and reactive content – but approaches them digitally, with SEO in mind. Our aim is to secure coverage on well-known websites, putting your brand in front of a wide target audience and generating high-authority backlinks.

Proprietary database

Our proprietary LK Database contains 66,000 websites, with real-time metrics on the subjects they cover and their authority score (AS). It means we can always target relevant sites, no matter how niche, and accurately predict how many Standard (AS 25+), Premium (AS 50+) and Super (AS 75+) backlinks you need to hit your SEO goals.

Linkbuilding

For every campaign, we follow a three-step process: identifying your target audience and the most relevant websites; reaching out to webmasters to agree requirements before briefing our content team; and delivering compelling content that gains you coverage and links on authoritative sites.

Influencer marketing

It’s not just links from traditional media sites that improve your SEO today; brand mentions and social shares are increasingly important. That means we also hold bloggers and influencers in our database. Our targeted approach makes for a better response rate and a more efficient outreach process.

Why choose Receptional for digital PR and linkbuilding?

Founded shortly after Google, we’ve been at the forefront of search for more than 20 years. Today, 78% of our business comes from recommendations.

Why choose Receptional for digital PR and linkbuilding?

Founded shortly after Google, we’ve been at the forefront of search for more than 20 years. Today, 78% of our business comes from recommendations.

What’s our formula?

Our platform

We gain a deep understanding of your industry and customers, through our proprietary database, primary research and partnerships with the likes of Google.

Our process

We accurately predict the quality and quantity of backlinks you need to hit your SEO goals, and devise a strategy to build them each month.

Our people

Our purpose is Better People, Better Lives. It means we invest in the technical, creative and relationship-building minds you need to secure links today.

Smarter Digital Thinking

The BWML logo

Alternative-living spaces float to the top of Google’s rankings after digital PR push

We generated coverage for BWML’s floating homes in local news outlets, pushing its ranking from 56th to 2nd position and trebling its traffic target.

The Away Resorts logo

Up up and away: holiday park bookings soar 24% after digital PR campaign

Our digital PR campaigns for Away Resorts generated coverage and backlinks from national media, increasing not only search traffic, but bookings and revenue.

Related events

Sportsbook: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.

Watch on demand

10 Top Tips for Successfully Choosing and Managing a Marketing Agency

Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.

Watch on demand

Casinos, Slots and Bingo: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.

Watch on demand

Off-Page SEO: How to Build Links in Challenging Niches

In this on-demand masterclass, we discuss how to build and retain SEO authority when traditional article-based link building isn’t an option.

Watch on demand

Related insights & advice

Top tips from the experts: How to write great iGaming content within regulations

Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game.  Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.

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Understanding Your High-Net-Worth Individual Target Audience

Did you know that 75% of high-net-worth individuals (HNWIs) now make investment decisions based solely from online advice? Do you want to effectively target this demographic with your marketing? With our latest insights and advice - you can!

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UK sports bettors looking at a mobile phone and celebrating a win

Which are the most liked sports bettor brands in the UK – and why?

The online sportsbook market is demanding and fast-paced. There are few industries in the world more competitive. Throw in the ever-evolving government regulations and you’re left with a tricky maze for marketers to navigate. It’s never been more important for a brand to understand its customers and their spending habits, as knowing what makes bettors tick can give an advantage over competitors.

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SEO Showdown: Who’s Winning in iGaming Across the UK, US and Canada?

Casino gambling may feel like an industry dominated by big betting and casino brands, but by analysing the search trends and traffic for relevant keywords, we can find ways in which challenger brands can make their voices heard. Are you ready to make waves in the casino landscape?

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Which are the most liked casino brands in the UK – and why?

In light of the proposed gambling reform, the ways casino brands can market to consumers is about to change. Find which brands are favoured amongst UK players as we uncover what they're doing well, so you can do better.

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Which are the most liked Canadian casino brands – and why?

The digital age has provided new ways for casino brands to expand their marketing and reach a wider target audience. Our research reveals which of the Canadian casino brands are the most popular, uncovering how they've won, and what you can do to win too.

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SEO: Retail Banking

This report, in partnership with the Financial Services Forum, explores the role of SEO in the retail banking space.

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A first-time depositor celebrates a win

Three Personas You Can Prioritise in Your Sports Betting Campaigns (UK Edition)

The online sportsbook market is extremely competitive, with constant changes and rapidly-evolving regulations making it difficult for marketers in the industry to keep up. That makes it even more important to understand your audience and create effective sports betting campaigns.

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Three Personas You Can Prioritise in Your Casino Campaigns (Canadian Edition)

Casino brands are accountable for the safety of their players in the digital age. In a growing industry, where standing out against competitors is harder than ever, brands need to alter their marketing and create the most effective casino campaigns. To do this, they need to understand their consumers better. Find out how in this post.

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Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.