Digital PR & linkbuilding
Building your brand, consistently and creatively
Delivering quality and quantity of backlinks, to grow your traffic and conversions
Digital PR
Digital PR takes the principles of traditional PR – media relations, creative ideas, newsworthy campaigns and reactive content – but approaches them digitally, with SEO in mind. Our aim is to secure coverage on well-known websites, putting your brand in front of a wide target audience and generating high-authority backlinks.
Proprietary database
Our proprietary LK Database contains 66,000 websites, with real-time metrics on the subjects they cover and their authority score (AS). It means we can always target relevant sites, no matter how niche, and accurately predict how many Standard (AS 25+), Premium (AS 50+) and Super (AS 75+) backlinks you need to hit your SEO goals.
Linkbuilding
For every campaign, we follow a three-step process: identifying your target audience and the most relevant websites; reaching out to webmasters to agree requirements before briefing our content team; and delivering compelling content that gains you coverage and links on authoritative sites.
Influencer marketing
It’s not just links from traditional media sites that improve your SEO today; brand mentions and social shares are increasingly important. That means we also hold bloggers and influencers in our database. Our targeted approach makes for a better response rate and a more efficient outreach process.
Why choose Receptional for digital PR and linkbuilding?
Founded shortly after Google, we’ve been at the forefront of search for more than 20 years. Today, 78% of our business comes from recommendations.
Why choose Receptional for digital PR and linkbuilding?
Founded shortly after Google, we’ve been at the forefront of search for more than 20 years. Today, 78% of our business comes from recommendations.
What’s our formula?
Our platform
We gain a deep understanding of your industry and customers, through our proprietary database, primary research and partnerships with the likes of Google.
Our process
We accurately predict the quality and quantity of backlinks you need to hit your SEO goals, and devise a strategy to build them each month.
Our people
Our purpose is Better People, Better Lives. It means we invest in the technical, creative and relationship-building minds you need to secure links today.
Alternative-living spaces float to the top of Google’s rankings after digital PR push
We generated coverage for BWML’s floating homes in local news outlets, pushing its ranking from 56th to 2nd position and trebling its traffic target.
Up up and away: holiday park bookings soar 24% after digital PR campaign
Our digital PR campaigns for Away Resorts generated coverage and backlinks from national media, increasing not only search traffic, but bookings and revenue.
Related events
Online masterclass
The Parent Perspective: Uncover the Surprising Trends Shaping Parents’ Nursery Choices
Join us for our exclusive webinar where we 'Uncover the Surprising Trends Shaping Parents' Nursery Choices'.
Online masterclass
Exclusive Webinar: Uncover the Digital Secrets of UK’s Top Nursery Brands
Join us for our exclusive webinar revealing the digital secrets of UK's top nursery brands.
On-demand masterclass
Sportsbook: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.
On-demand masterclass
10 Top Tips for Successfully Choosing and Managing a Marketing Agency
Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.
On-demand masterclass
Casinos, Slots and Bingo: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.
On-demand masterclass
Off-Page SEO: How to Build Links in Challenging Niches
In this on-demand masterclass, we discuss how to build and retain SEO authority when traditional article-based link building isn’t an option.
Related insights & advice
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Five fresh insights to boost your nursery marketing
We asked 421 UK parents about their nursery search and discovered five fresh insights to boost your nursery marketing.
Article
England fall short, but betting searches score big at Euro 2024
Dive into our latest Summer of Sports blog, where we unpack the key insights from a summer that captivated the nation. As Euro 2024 concludes, we explore how England's run to the final fuelled a surge in online betting and what this means for brands looking to capitalise on future international tournaments. Discover actionable strategies to leverage these trends and boost your market share in the ever-growing world of sports betting.
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Copa America 2024 sees 200% growth in online betting searches
Explore how Copa America 2024, held in the United States, led to a 205% surge in online betting interest, driven by Messi's influence and the rise of Premier League stars in the tournament.
Article
Case Study – Our Work With UKAS
Our Work With UKAS At Receptional, we diversified UKAS’ approach to Paid Media to offer full-funnel exposure throughout a long and complex path to purchase. The Client The United Kingdom Accreditation Service (UKAS) is the national accreditation body recognised by the UK government, responsible for assessing and accrediting organisations that provide certification, testing, inspection, and […]
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Searches hit for six: Thrilling T20 World Cup sparks online betting interest
Explore how the T20 World Cup has sparked a surge in online betting interest. Our latest blog dives into betting trends and offers insights for brands to capitalise on this engagement. Subscribe to our "Summer of Sports" series for more updates!
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Why advertising on YouTube is fundamental to your marketing mix
YouTube is a powerful platform for advertisers, offering trusted creator recommendations and driving conversions beyond just awareness. With no minimum spend and full-funnel capabilities, it's essential for your marketing mix. Learn best practices for engaging ads and how to effectively reach your audience.
Article
Google scraps plans to kill third-party cookies in Chrome
Google has reversed its plan to phase out third-party cookies in Chrome, opting instead for a strategy that enhances user control over data. This decision marks a significant shift in the company's approach to balancing privacy concerns with the needs of advertisers. Read more about the implications of this change in this blog post.
Article
The Rise in Sports Betting: Blockbuster Summer Sees Increased Searches
Discover the rise in sports betting searches during the blockbuster summer of Euro 2024, Royal Ascot, and the T20 World Cup. Our research reveals a 45% increase in betting app searches, offering critical insights for brands to capitalize on. Learn more in our detailed analysis.
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AI Brand Recommendations Launched By Google
In June, Google announced the introduction of its new AI-powered "Brand Recommendations." Find out more about what this means.
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.