Digital PR & linkbuilding
Building your brand, consistently and creatively
Delivering quality and quantity of backlinks, to grow your traffic and conversions
Digital PR
Digital PR takes the principles of traditional PR – media relations, creative ideas, newsworthy campaigns and reactive content – but approaches them digitally, with SEO in mind. Our aim is to secure coverage on well-known websites, putting your brand in front of a wide target audience and generating high-authority backlinks.
Proprietary database
Our proprietary LK Database contains 66,000 websites, with real-time metrics on the subjects they cover and their authority score (AS). It means we can always target relevant sites, no matter how niche, and accurately predict how many Standard (AS 25+), Premium (AS 50+) and Super (AS 75+) backlinks you need to hit your SEO goals.
Linkbuilding
For every campaign, we follow a three-step process: identifying your target audience and the most relevant websites; reaching out to webmasters to agree requirements before briefing our content team; and delivering compelling content that gains you coverage and links on authoritative sites.
Influencer marketing
It’s not just links from traditional media sites that improve your SEO today; brand mentions and social shares are increasingly important. That means we also hold bloggers and influencers in our database. Our targeted approach makes for a better response rate and a more efficient outreach process.
Why choose Receptional for digital PR and linkbuilding?
Founded shortly after Google, we’ve been at the forefront of search for more than 20 years. Today, 78% of our business comes from recommendations.
Why choose Receptional for digital PR and linkbuilding?
Founded shortly after Google, we’ve been at the forefront of search for more than 20 years. Today, 78% of our business comes from recommendations.
What’s our formula?
Our platform
We gain a deep understanding of your industry and customers, through our proprietary database, primary research and partnerships with the likes of Google.
Our process
We accurately predict the quality and quantity of backlinks you need to hit your SEO goals, and devise a strategy to build them each month.
Our people
Our purpose is Better People, Better Lives. It means we invest in the technical, creative and relationship-building minds you need to secure links today.
Alternative-living spaces float to the top of Google’s rankings after digital PR push
We generated coverage for BWML’s floating homes in local news outlets, pushing its ranking from 56th to 2nd position and trebling its traffic target.
Up up and away: holiday park bookings soar 24% after digital PR campaign
Our digital PR campaigns for Away Resorts generated coverage and backlinks from national media, increasing not only search traffic, but bookings and revenue.
Related events
On-demand masterclass
Sportsbook: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.
On-demand masterclass
10 Top Tips for Successfully Choosing and Managing a Marketing Agency
Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.
On-demand masterclass
Casinos, Slots and Bingo: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.
On-demand masterclass
Off-Page SEO: How to Build Links in Challenging Niches
In this on-demand masterclass, we discuss how to build and retain SEO authority when traditional article-based link building isn’t an option.
Related insights & advice
Article
Top 10 Takeaways from the Online PR Show, Brighton SEO
We share our top 10 takeaways from Brighton SEO, a jam-packed day where industry professionals share their digital PR knowledge, tips and tricks!
Article
How to Build a Killer Media List
Media lists are the backbone of any PR strategy, learn how to create a killer media list so your team can effectively pitch to journalists.
Article
How to Battle the “Coverage Blues” in Digital PR
Having a tough time generating media coverage? Find out what our digital PR team do, to plan, run and monitor campaigns, and fight off those coverage blues.
eBook
This report, in partnership with the Financial Services Forum, looks at the top performing brands in pensions SEO - and what we can learn from them.
Article
How to Tackle Gender Bias in Wealth Management Marketing
Despite controlling ever more of the world's wealth, women are still regarded as a niche in wealth management. We look at how marketing can change this.
eBook
SEO: How to Attract First-Time Depositors at the Qatar World Cup
Based on exclusive consumer research and the latest data on search trends, this eBook explores how sports betting operators can attract FTDs at the 2022 World Cup via SEO.
eBook
5 Marketing Pitfalls for 2022 (and How to Avoid Them)
We surveyed 182 marketing decision makers and found many are walking into the same pitfalls in 2022. This eBook reveals what they are and how to avoid them.
eBook
High-Net-Worth Individuals’ Buying Habits Revealed: 2022 Edition
This survey of 400 high-net-worth individuals reveals the channels and touchpoints that influence their financial purchases - and how you can respond.
eBook
Agency Analysis: 5 Tips for Successfully Managing an Agency
Nurturing relationships is important - in personal and business life. This eBook proves why failing to do so with your agency can be costly.
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.