Paid search & social (PPC)

Google says we do it better than just about anyone else

A selection of Receptional's paid search and social partners

Receptional delivered a fresh approach to meet the needs of our growing instructor base, showing significant benefits in a short time.

Theo Tucker
Franchise Development Manager, Bill Plant Driving School

They’re very knowledgeable when it comes to LinkedIn. Their recommendations are on point and the campaign has been a huge success!

Kath Ilsley
Enterprise Marketing Manager, Nutanix

Receptional provided excellent campaign management, feedback, data and dashboards, to inform how we target and allocate spend.

Benjamin Murray
Marketing and Campaigns Manager, Bright Horizons

Receptional played a key role in forming and implementing our digital marketing, improving traffic quality and number of donations.

Peter Reynolds
Director of Fundraising, Concern Worldwide

They’re constantly improving AdWords and making search terms and keywords even more effective. We’re in good hands with Receptional.

Stefanie Ruedell
Nordson DAGE, Marketing Communications Manager

Reaching the right customer, on the right channel, with the right message

Hyper-targeted approach

For every campaign, we follow our three pillars of success. First, we define our strategy – the channels to use at each stage of the funnel. Next, we pinpoint your audience, using data in novel ways to target the right individuals. Finally, we develop the creative assets, rigorously testing them to arrive at the best options.

Paid search

We have campaigns live across Google properties in every European and Asian country, as well as key markets in the Americas. Alongside Search, we use YouTube and programmatic Display Network ads, to reach 90% of the world’s internet users. It means we can target your ideal customer wherever they are, cost effectively.

Remarketing and retargeting

Most websites have a low conversion rate – typically, 98% of traffic escapes without enquiring or buying. We run remarketing and retargeting campaigns across both search and social channels, to capture that lost business. We re-engage and nurture users, increasing the overall cost-effectiveness of your PPC campaigns.

Proprietary tools

Auditing and planning campaigns. Segmenting and targeting audiences. Managing ad budgets throughout the year. We do all of this more efficiently and effectively than other agencies thanks to our proprietary tools –ExpertEye, SearchEye, SpendOptimiser, MarketTracker and SearchSeasons.

Paid social

Only 4% of the time we spend online is spent searching, so it’s now vital to supplement paid search campaigns with social ones. Our paid social and creative specialists work across Facebook, Instagram, LinkedIn, and new and emerging channels, to help you build awareness, increase engagement, drive traffic and make sales.

Brand safety

With deep experience of regulated industries, such as finance and gambling, we know the importance of reputation online. Our Six Pillars of Brand Safety ensure your ads aren’t served to inappropriate audiences or appear next to sensitive content. They also safeguard you against click fraud – 33% of display ad clicks are bots.

Our creative approach

PPC success is as much about accurate targetting as it is stand-out creative. Here’s how our creative team develop ads that get you the click.

A play button

Why choose Receptional as your PPC agency?

Founded shortly after Google, we were one of the very first agencies to run PPC campaigns. Today, 78% of our business comes from recommendations.

Why choose Receptional as your PPC agency?

Founded shortly after Google, we were one of the very first agencies to run PPC campaigns. Today, 78% of our business comes from recommendations.

What’s our formula?

Our platform

Through our partnership with Google and suite of proprietary SEO tools, we glean the insights and data to help you rank higher faster.

Our process

We put your ideal customer at the heart of our SEO strategy, delivering not only better rankings, but more traffic, conversions and profit.

Our people

Our purpose is Better People, Better Lives. It means we invest in both the technical wizards and creative minds you need for SEO today.

Smarter Digital Thinking

The Bright Horizons' logo

Back to pre-school: hyper-targeting parents in a post-pandemic world

We combined Google Search, Display and Facebook ads, to hyper-target parents based on their location and child’s age. This cut spend 14%, but increased leads 10%.

The Nutanix logo

Comedy and cloud computing: an unlikely double act performs on LinkedIn

Comedian, Joe Wilkinson, made a video series demystifying Nutanix’s tech. We used these in a novel LinkedIn Ads campaign, doubling leads while halving CPAs.

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SEO SOS: What to Do When Your Search Traffic Drops

With sites at the whim of Google updates, how can you react if traffic drops and prepare your site for future changes? Find out in this on-demand masterclass.

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Car Insurance: How to Compete with Price Comparison Sites on Google

With comparison sites dominating car insurance search results, how can smaller brands compete? Find out in this on-demand masterclass.

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Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.

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Using plain English, this on-demand masterclass takes you through the "need to knows" and quick wins of search engine optimisation.

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Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.

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Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.

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Off-Page SEO: How to Build Links in Challenging Niches

In this on-demand masterclass, we discuss how to build and retain SEO authority when traditional article-based link building isn’t an option.

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Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.