Paid search & social (PPC)

Google says we do it better than just about anyone else

A selection of awards and credentials related to Receptional's paid search & social (PPC) work

Receptional delivered a fresh approach to meet the needs of our growing instructor base, showing significant benefits in a short time.

Theo Tucker
Franchise Development Manager, Bill Plant Driving School

They’re constantly improving AdWords and making search terms and keywords even more effective. We’re in good hands with Receptional.

Stefanie Ruedell
Nordson DAGE, Marketing Communications Manager

They’re very knowledgeable when it comes to LinkedIn. Their recommendations are on point and the campaign has been a huge success!

Kath Ilsley
Enterprise Marketing Manager, Nutanix

Receptional played a key role in forming and implementing our digital marketing, improving traffic quality and number of donations.

Peter Reynolds
Director of Fundraising, Concern Worldwide

Overall, we’re really happy with Receptional’s proactivity and consistent approach to wanting to better our advertising.

Gabriella Gatehouse
Brand and Content Manager, Investment Mastery

As people, they’ve been a great contribution to our marketing department. We’re excited to see what the future holds with Receptional.

John Castro
CEO, Investment Mastery

Receptional provided excellent campaign management, feedback, data and dashboards, to inform how we target and allocate spend.

Benjamin Murray
Marketing and Campaigns Manager, Bright Horizons

Reaching the right customer, on the right channel, with the right message

Hyper-targeted approach

For every campaign, we follow our three pillars of success. First, we define our strategy – the channels to use at each stage of the funnel. Next, we pinpoint your audience, using data in novel ways to target the right individuals. Finally, we develop the creative assets, rigorously testing them to arrive at the best options.

Paid search

We have campaigns live across Google properties in every European and Asian country, as well as key markets in the Americas. Alongside Search, we use YouTube and programmatic Display Network ads, to reach 90% of the world’s internet users. It means we can target your ideal customer wherever they are, cost effectively.

Remarketing and retargeting

Most websites have a low conversion rate – typically, 98% of traffic escapes without enquiring or buying. We run remarketing and retargeting campaigns across both search and social channels, to capture that lost business. We re-engage and nurture users, increasing the overall cost-effectiveness of your PPC campaigns.

Proprietary tools

Auditing and planning campaigns. Segmenting and targeting audiences. Managing ad budgets throughout the year. We do all of this more efficiently and effectively than other agencies thanks to our proprietary tools –ExpertEye, SearchEye, SpendOptimiser, MarketTracker and SearchSeasons.

Paid social

Only 4% of the time we spend online is spent searching, so it’s now vital to supplement paid search campaigns with social ones. Our paid social and creative specialists work across Facebook, Instagram, LinkedIn, and new and emerging channels, to help you build awareness, increase engagement, drive traffic and make sales.

Brand safety

With deep experience of regulated industries, such as finance and gambling, we know the importance of reputation online. Our Six Pillars of Brand Safety ensure your ads aren’t served to inappropriate audiences or appear next to sensitive content. They also safeguard you against click fraud – 33% of display ad clicks are bots.

Our creative approach

PPC success is as much about accurate targetting as it is stand-out creative. Here’s how our creative team develop ads that get you the click.

A play button

Why choose Receptional as your PPC agency?

Founded shortly after Google, we were one of the very first agencies to run PPC campaigns. Today, 78% of our business comes from recommendations.

Why choose Receptional as your PPC agency?

Founded shortly after Google, we were one of the very first agencies to run PPC campaigns. Today, 78% of our business comes from recommendations.

What’s our formula?

Our platform

Our suite of proprietary PPC tools deliver you better results faster. It’s why Google ranks us among the UK’s top 30 agencies.

Our process

We understand your ideal customer and map their journey across channels. We deliver the right message, in the right place, at the right time.

Our people

Our purpose is Better People, Better Lives. We invest in our team’s development, with certifications from Google, Facebook, LinkedIn and more.

Smarter Digital Thinking

The Bright Horizons' logo

Back to pre-school: hyper-targeting parents in a post-pandemic world

We combined Google Search, Display and Facebook ads, to hyper-target parents based on their location and child’s age. This cut spend 14%, but increased leads 10%.

The Nutanix logo

Comedy and cloud computing: an unlikely double act performs on LinkedIn

Comedian, Joe Wilkinson, made a video series demystifying Nutanix’s tech. We used these in a novel LinkedIn Ads campaign, doubling leads while halving CPAs.

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With comparison sites dominating car insurance search results, how can smaller brands compete? Find out in this on-demand masterclass.

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Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.

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Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.