Paid search & social (PPC)

Google says we do it better than just about anyone else

A selection of awards and credentials related to Receptional's paid search & social (PPC) work

They’re constantly improving AdWords and making search terms and keywords even more effective. We’re in good hands with Receptional.

Stefanie Ruedell
Nordson DAGE, Marketing Communications Manager

Overall, we’re really happy with Receptional’s proactivity and consistent approach to wanting to better our advertising.

Gabriella Gatehouse
Brand and Content Manager, Investment Mastery

Receptional provided excellent campaign management, feedback, data and dashboards, to inform how we target and allocate spend.

Benjamin Murray
Marketing and Campaigns Manager, Bright Horizons

As people, they’ve been a great contribution to our marketing department. We’re excited to see what the future holds with Receptional.

John Castro
CEO, Investment Mastery

Receptional played a key role in forming and implementing our digital marketing, improving traffic quality and number of donations.

Peter Reynolds
Director of Fundraising, Concern Worldwide

They’re very knowledgeable when it comes to LinkedIn. Their recommendations are on point and the campaign has been a huge success!

Kath Ilsley
Enterprise Marketing Manager, Nutanix

Receptional delivered a fresh approach to meet the needs of our growing instructor base, showing significant benefits in a short time.

Theo Tucker
Franchise Development Manager, Bill Plant Driving School

Reaching the right customer, on the right channel, with the right message

Hyper-targeted approach

For every campaign, we follow our three pillars of success. First, we define our strategy – the channels to use at each stage of the funnel. Next, we pinpoint your audience, using data in novel ways to target the right individuals. Finally, we develop the creative assets, rigorously testing them to arrive at the best options.

Paid search

We have campaigns live across Google properties in every European and Asian country, as well as key markets in the Americas. Alongside Search, we use YouTube and programmatic Display Network ads, to reach 90% of the world’s internet users. It means we can target your ideal customer wherever they are, cost effectively.

Remarketing and retargeting

Most websites have a low conversion rate – typically, 98% of traffic escapes without enquiring or buying. We run remarketing and retargeting campaigns across both search and social channels, to capture that lost business. We re-engage and nurture users, increasing the overall cost-effectiveness of your PPC campaigns.

Proprietary tools

Auditing and planning campaigns. Segmenting and targeting audiences. Managing ad budgets throughout the year. We do all of this more efficiently and effectively than other agencies thanks to our proprietary tools –ExpertEye, SearchEye, SpendOptimiser, MarketTracker and SearchSeasons.

Paid social

Only 4% of the time we spend online is spent searching, so it’s now vital to supplement paid search campaigns with social ones. Our paid social and creative specialists work across Facebook, Instagram, LinkedIn, and new and emerging channels, to help you build awareness, increase engagement, drive traffic and make sales.

Brand safety

With deep experience of regulated industries, such as finance and gambling, we know the importance of reputation online. Our Six Pillars of Brand Safety ensure your ads aren’t served to inappropriate audiences or appear next to sensitive content. They also safeguard you against click fraud – 33% of display ad clicks are bots.

Our creative approach

PPC success is as much about accurate targetting as it is stand-out creative. Here’s how our creative team develop ads that get you the click.

A play button

Why choose Receptional as your PPC agency?

Founded shortly after Google, we were one of the very first agencies to run PPC campaigns. Today, 78% of our business comes from recommendations.

Why choose Receptional as your PPC agency?

Founded shortly after Google, we were one of the very first agencies to run PPC campaigns. Today, 78% of our business comes from recommendations.

What’s our formula?

Our platform

Our suite of proprietary PPC tools deliver you better results faster. It’s why Google ranks us among the UK’s top 30 agencies.

Our process

We understand your ideal customer and map their journey across channels. We deliver the right message, in the right place, at the right time.

Our people

Our purpose is Better People, Better Lives. We invest in our team’s development, with certifications from Google, Facebook, LinkedIn and more.

Smarter Digital Thinking

The Bright Horizons' logo

Back to pre-school: hyper-targeting parents in a post-pandemic world

We combined Google Search, Display and Facebook ads, to hyper-target parents based on their location and child’s age. This cut spend 14%, but increased leads 10%.

The Nutanix logo

Comedy and cloud computing: an unlikely double act performs on LinkedIn

Comedian, Joe Wilkinson, made a video series demystifying Nutanix’s tech. We used these in a novel LinkedIn Ads campaign, doubling leads while halving CPAs.

Related events

SEO SOS: What to Do When Your Search Traffic Drops

With sites at the whim of Google updates, how can you react if traffic drops and prepare your site for future changes? Find out in this on-demand masterclass.

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Car Insurance: How to Compete with Price Comparison Sites on Google

With comparison sites dominating car insurance search results, how can smaller brands compete? Find out in this on-demand masterclass.

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Sportsbook: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.

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On-Page SEO: Keywords, Content and Technical Considerations

Using plain English, this on-demand masterclass takes you through the "need to knows" and quick wins of search engine optimisation.

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10 Top Tips for Successfully Choosing and Managing a Marketing Agency

Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.

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Casinos, Slots and Bingo: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.

Watch on demand

Off-Page SEO: How to Build Links in Challenging Niches

In this on-demand masterclass, we discuss how to build and retain SEO authority when traditional article-based link building isn’t an option.

Watch on demand

Related insights & advice

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2023’s Top Acquisition Channels for Sports Betting & iGaming Brands

Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.

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Sports Bettors’ Buying Habits 2023: UK Edition

Tap into new consumer trends in sports betting, with Receptional's annual survey of bettors' browsing, buying and spending habits. For the first time, we survey both UK and US bettors, and compare them.

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US sports bettors watching a game and celebrating a win

Sports Bettors’ Buying Habits 2023: US Edition

Sports betting is now legal in 22 states. Understand who's betting and why, which brands are standing out in this growing market, and what the outlook for betting spend is.

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A multi-generational family taking a walk in the woods - a metaphor for sound wealth management

Netwealth appoints Receptional to deliver integrated digital brief

Netwealth – the modern, cost-effective wealth management service – has appointed Receptional for a digital brief spanning paid media, SEO, CRO, creative and analytics.

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How to Tackle Gender Bias in Wealth Management Marketing

Despite controlling ever more of the world's wealth, women are still regarded as a niche in wealth management. We look at how marketing can change this.

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How Performance Max Could Enhance Your Marketing Strategy

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Paid Media: How to Win in Sports Betting in Ontario

Analysing the latest regulations and data on search trends, this eBook explains how to successfully advertise in Ontario's emerging sports betting market.

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22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

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Photographs of the Receptional team collecting awards

Receptional Wins 6 Awards for Our Culture and Campaigns – and Secures 6 More Nominations

Receptional is celebrating six award wins – and six more nominations – recognising our culture, finance campaigns, and growth in sports betting and iGaming.

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Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.