… And say Hello to an integrated approach.
We call it Optimised PR – the Receptional Way. With support from the technical SEO team, we provide the best strategy to ensure search rankings improve as a result of activity, as well as achieving an increase in traffic and conversions in all of our campaigns.
Digital PR takes the basic principles of traditional PR; media relations, newsworthy campaigns and creative content, but approaches them digitally, with SEO best practice in mind. The primary aim is to secure coverage on high quality websites that put your brand in front of the target audience, while benefiting from the influence of the host website’s authority.
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Our team work with journalists, bloggers and influencers to achieve high-quality backlinks, brand mentions and social shares to increase brand awareness and improve a business’ SEO. With access to the largest media database with over 1 million contacts, targeted outreach makes for a better response rate and a more efficient outreach process. We have also been able to track conversions made as a direct result of the influencers used- giving an accurate ROI.
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News is fast paced and in order to stay relevant and leaders within a sector, brands need to be fast paced too. Reactive PR involves ad-hoc PR activity when there are stories related to the industry a client is in. This could be putting together a short campaign linked to a current news topic, offering data that is already held by the client to use within a story or simply offering a comment or quotation as an expert in that subject. We will have our fingers on the pulse of the industries our clients are in, ensuring we don’t miss coverage opportunities.
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Read our case studies for this service
Reaching 91% impression share in crisis appeal
Floating homes rise to top of Google results