Promote your services to the visitors who leave your site without converting, turning window-shoppers back into converting traffic. Finally, turn all your data collection into a revenue stream.
Invest in your warmest leads
Most websites have a low conversion rate, typically about 2%; which means 98% of traffic simply escapes – that’s a lot of business lost!
Remarketing activity produces a fantastic return on investment by targeting users who have already shown an interest in your product or service and are therefore more likely to buy.
Remarketing & nurturing
Remarketing is the process of displaying ads to users based on what they did on your site. This makes it a staple of your content marketing campaigns, as it retains users and entices them through the steps of your marketing funnel with highly targeted advertising.
Customer match campaigns
Customer match is an exciting new approach to online advertising that allows you to target the people in your email database safely, and legally, to run campaigns aimed at your warmest prospects, or revive old dead leads.
PPC expert, Wordstream’s Larry Kim, went so far as to say that customer match is ‘the most exciting AdWords update in the history of the platform’.
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