Sports & iGaming

Keep your odds
of success high
with us

A selection of awards and credentials related to Receptional's work for sports & gaming brands

You did an awesome job improving our rankings. Before we started with you, we were nowhere in search. Great job!

Alex Bingham
Acquisition Manager, Betdaq

We registered an all-time high in rankings, impressions, clicks and activations across all of our products. Really well done this year!


SEO Manager, Leading Sportsbook Operator

Challenger brands in challenging markets

Challenger brands in challenging markets

It’s who we love working with. And there’s no market more challenging than sports and iGaming. Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.

It’s who we love working with. And there’s no market more challenging than sports and iGaming.

Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.

What’s our formula?

Our platform

We regularly survey punters and benchmark search performance industry-wide, helping you understand the changing gaming market and stay ahead of the competition.

Our process

Thanks to our proprietary tools and newsroom-like approach, we create 5,500 sports and iGaming articles annually and place them with 66,000 highly relevant websites.

Our people

Our team not only includes sports fanatics, but former sports journalists and betting industry insiders, giving you a dangerous combination of passion and knowledge.

Smarter Digital Thinking

From one-off projects to multi-channel campaigns, we deliver industry-leading results at speed for your brand.

Search engine optimisation (SEO)

From initial site audit and set-up to keyword and backlink monitoring, we develop the technical foundations you need to rank strongly and secure relevant traffic today.

Paid search & social (PPC)

Our highly targeted, multi-channel approach reaches customers throughout the buying cycle, with paid search and social campaigns that engage and convert.

Content creation

Whether developing content strategies, producing articles and eBooks, or optimising your existing content, our team of experienced writers and former journalists can help.

Digital PR & link building

Our combination of original ideas, showstopper content and proprietary media databases enable us to deliver both quality and quantity of coverage and backlinks.

Creative services & digital production

From conceptual thinking to digital doing, our in-house team of creative directors, designers, animators and filmmakers help you stand out and grow online. 

Conversion rate optimisation (CRO)

Whether driving organic or paid traffic to your site, a small uplift in conversions can have a big impact on results. Our 40-point CRO audit identifies the leaks in your funnel.

Analytics & attribution

From analytics and reporting set-up to campaign and channel attribution, we help you understand where sales come from and maximise returns.
The Euro 2020 logo

Securing the largest share of search at the Euros

We delivered 500,000 visitors to a sportsbook operator via inventive digital PR. Our tournament simulations made headline-grabbing, link-building predictions.

The Cheltenham Racecourse logo

Coming home first at the Cheltenham Festival

A sportsbook operator asked us to secure #1 search rankings for the festival’s duration. We delivered, thanks to competitor research, creative content and agile link building.

Sports & iGaming events

Unlocking SEO Secrets – Webinar

Join us to find out how Google’s March 2024 Core Update Redefines SEO. Don't miss out - register today!

Watch on demand

Sportsbook: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.

Watch on demand

10 Top Tips for Successfully Choosing and Managing a Marketing Agency

Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.

Watch on demand

Casinos, Slots and Bingo: Who’s Performing Best on Google?

Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.

Watch on demand

Sports & iGaming insights & advice

Google Performance Max updates: More transparency & control for advertisers 

Google’s latest Performance Max updates enhance transparency and control for advertisers. Key improvements include search term visibility, a 10,000 negative keyword limit, and streamlined optimisation.

Read now

The rise of bet builders and parlays: A transatlantic betting phenomenon

Bet builders and parlays revolutionise sports betting, enhancing engagement and profitability. As competition grows, innovation in customisation, analytics, and cross-sport parlays will shape the industry's future.

Read now

March Madness: The billion-dollar betting bonanza

March Madness isn’t just a tournament—it’s a billion-dollar betting phenomenon. With rising wagers, new challengers, and high-stakes risks, how will sportsbooks navigate the chaos?

Read now

DraftKings eye prediction market: Bold move or risky bet?

DraftKings is diving into prediction markets, challenging traditional betting. With billions at stake and regulators pushing back, is this the future of iGaming—or a legal battle?

Read now

The end of sweepstakes? Legislative bans gain momentum across the United States

The end of sweepstakes gaming? New laws are rapidly targeting online sweepstakes. Which states are cracking down, and what does it mean for iGaming?

Read now

Be ready for the 2025 Grand National: Capitalising on racing’s biggest event and beyond

The 2025 Grand National presents an unmissable opportunity for iGaming brands, with betting turnover set to surpass £500M. Is your marketing strategy ready?

Read now

Las Vegas strikes back: The battle over Kalshi’s sports betting ambitions in Nevada

Las Vegas challenges Kalshi’s entry into sports betting with a cease-and-desist order. Could this legal battle reshape the industry? Read more.

Read now

Google’s updated gambling & games ad policy: impact on iGaming SEO & organic visibility

Google's latest update caused widespread SEO tool outages, disrupting rankings and reporting. Marketers must adapt by leveraging Google’s native tools and monitoring organic traffic trends.

Read now

Super Bowl LIX betting shatters records: Key insights for the iGaming industry

Super Bowl LIX smashed betting records as Chiefs faced Eagles in a wagering frenzy. Discover what unprecedented betting volumes reveal about the rapidly evolving iGaming landscape and emerging market opportunities.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.