Sports & iGaming
Keep your odds
of success high
with us
Challenger brands in challenging markets
Challenger brands in challenging markets
It’s who we love working with. And there’s no market more challenging than sports and iGaming. Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.
It’s who we love working with. And there’s no market more challenging than sports and iGaming.
Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.
What’s our formula?
Our platform
We regularly survey punters and benchmark search performance industry-wide, helping you understand the changing gaming market and stay ahead of the competition.
Our process
Thanks to our proprietary tools and newsroom-like approach, we create 5,500 sports and iGaming articles annually and place them with 66,000 highly relevant websites.
Our people
Our team not only includes sports fanatics, but former sports journalists and betting industry insiders, giving you a dangerous combination of passion and knowledge.
From one-off projects to multi-channel campaigns, we deliver industry-leading results at speed for your brand.
Search engine optimisation (SEO)
Paid search & social (PPC)
Content creation
Digital PR & link building
Creative services & digital production
From conceptual thinking to digital doing, our in-house team of creative directors, designers, animators and filmmakers help you stand out and grow online.
Conversion rate optimisation (CRO)
Analytics & attribution
Securing the largest share of search at the Euros
We delivered 500,000 visitors to a sportsbook operator via inventive digital PR. Our tournament simulations made headline-grabbing, link-building predictions.
Coming home first at the Cheltenham Festival
A sportsbook operator asked us to secure #1 search rankings for the festival’s duration. We delivered, thanks to competitor research, creative content and agile link building.
Sports & iGaming events
Online masterclass
Unlocking SEO Secrets – Webinar
Join us to find out how Google’s March 2024 Core Update Redefines SEO. Don't miss out - register today!
On-demand masterclass
Sportsbook: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.
On-demand masterclass
10 Top Tips for Successfully Choosing and Managing a Marketing Agency
Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.
On-demand masterclass
Casinos, Slots and Bingo: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.
Sports & iGaming insights & advice
Article
Google Performance Max updates: More transparency & control for advertisers
Google’s latest Performance Max updates enhance transparency and control for advertisers. Key improvements include search term visibility, a 10,000 negative keyword limit, and streamlined optimisation.
Article
The rise of bet builders and parlays: A transatlantic betting phenomenon
Bet builders and parlays revolutionise sports betting, enhancing engagement and profitability. As competition grows, innovation in customisation, analytics, and cross-sport parlays will shape the industry's future.
Article
March Madness: The billion-dollar betting bonanza
March Madness isn’t just a tournament—it’s a billion-dollar betting phenomenon. With rising wagers, new challengers, and high-stakes risks, how will sportsbooks navigate the chaos?
Article
DraftKings eye prediction market: Bold move or risky bet?
DraftKings is diving into prediction markets, challenging traditional betting. With billions at stake and regulators pushing back, is this the future of iGaming—or a legal battle?
Article
The end of sweepstakes? Legislative bans gain momentum across the United States
The end of sweepstakes gaming? New laws are rapidly targeting online sweepstakes. Which states are cracking down, and what does it mean for iGaming?
Article
Be ready for the 2025 Grand National: Capitalising on racing’s biggest event and beyond
The 2025 Grand National presents an unmissable opportunity for iGaming brands, with betting turnover set to surpass £500M. Is your marketing strategy ready?
Article
Las Vegas strikes back: The battle over Kalshi’s sports betting ambitions in Nevada
Las Vegas challenges Kalshi’s entry into sports betting with a cease-and-desist order. Could this legal battle reshape the industry? Read more.
Article
Google’s updated gambling & games ad policy: impact on iGaming SEO & organic visibility
Google's latest update caused widespread SEO tool outages, disrupting rankings and reporting. Marketers must adapt by leveraging Google’s native tools and monitoring organic traffic trends.
Article
Super Bowl LIX betting shatters records: Key insights for the iGaming industry
Super Bowl LIX smashed betting records as Chiefs faced Eagles in a wagering frenzy. Discover what unprecedented betting volumes reveal about the rapidly evolving iGaming landscape and emerging market opportunities.
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.