Sports & iGaming
Keep your odds
of success high
with us
Challenger brands in challenging markets
Challenger brands in challenging markets
It’s who we love working with. And there’s no market more challenging than sports and iGaming. Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.
It’s who we love working with. And there’s no market more challenging than sports and iGaming.
Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.
What’s our formula?
Our platform
We regularly survey punters and benchmark search performance industry-wide, helping you understand the changing gaming market and stay ahead of the competition.
Our process
Thanks to our proprietary tools and newsroom-like approach, we create 5,500 sports and iGaming articles annually and place them with 66,000 highly relevant websites.
Our people
Our team not only includes sports fanatics, but former sports journalists and betting industry insiders, giving you a dangerous combination of passion and knowledge.
From one-off projects to multi-channel campaigns, we deliver industry-leading results at speed for your brand.
Search engine optimisation (SEO)
Paid search & social (PPC)
Content creation
Digital PR & link building
Creative services & digital production
From conceptual thinking to digital doing, our in-house team of creative directors, designers, animators and filmmakers help you stand out and grow online.
Conversion rate optimisation (CRO)
Analytics & attribution
Securing the largest share of search at the Euros
We delivered 500,000 visitors to a sportsbook operator via inventive digital PR. Our tournament simulations made headline-grabbing, link-building predictions.
Coming home first at the Cheltenham Festival
A sportsbook operator asked us to secure #1 search rankings for the festival’s duration. We delivered, thanks to competitor research, creative content and agile link building.
Sports & iGaming events
On-demand masterclass
Sportsbook: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.
On-demand masterclass
10 Top Tips for Successfully Choosing and Managing a Marketing Agency
Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.
On-demand masterclass
Casinos, Slots and Bingo: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.
Sports & iGaming insights & advice
Article
How Sports Betting & iGaming Brands Can Stand Out from the Forest of Neon
Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.
Article
2023’s Top Acquisition Channels for Sports Betting & iGaming Brands
Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.
eBook
Sports Bettors’ Buying Habits 2023: UK Edition
Tap into new consumer trends in sports betting, with Receptional's annual survey of bettors' browsing, buying and spending habits. For the first time, we survey both UK and US bettors, and compare them.
eBook
Sports Bettors’ Buying Habits 2023: US Edition
Sports betting is now legal in 22 states. Understand who's betting and why, which brands are standing out in this growing market, and what the outlook for betting spend is.
eBook
How Betting Brands Can Use Google’s New Features to Win FTDs
Understand the latest features of Google's results page and how to use them across football, horse racing and casino betting in Brazil, Europe, UK and USA.
eBook
What’s New in the Google SERPs (for Betting Brands)?
Uncover the latest features of Google’s search engine results page (SERP), which betting brands are already using them, and how you can use them too.
eBook
Who’s Winning in Sports and iGaming SEO?
Learn which brands are dominating football, horse racing, casino and slots searches in the UK, USA and Netherlands - and why. Find out how you can compete.
eBook
US Sports Betting and iGaming: Which Brands Are Performing Best on Google?
Understand who's winning at SEO across eight key US markets - from the top sports to casino and slots. Discover where and how you can compete.
eBook
Paid Media: How to Win in Sports Betting in Ontario
Analysing the latest regulations and data on search trends, this eBook explains how to successfully advertise in Ontario's emerging sports betting market.
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.