Sports & iGaming
Keep your odds
of success high
with us
Challenger brands in challenging markets
Challenger brands in challenging markets
It’s who we love working with. And there’s no market more challenging than sports and iGaming. Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.
It’s who we love working with. And there’s no market more challenging than sports and iGaming.
Fortunately, we know how to navigate these challenges, with years of experience spanning eSports, gambling, sportsbook and more.
What’s our formula?
Our platform
We regularly survey punters and benchmark search performance industry-wide, helping you understand the changing gaming market and stay ahead of the competition.
Our process
Thanks to our proprietary tools and newsroom-like approach, we create 5,500 sports and iGaming articles annually and place them with 66,000 highly relevant websites.
Our people
Our team not only includes sports fanatics, but former sports journalists and betting industry insiders, giving you a dangerous combination of passion and knowledge.
From one-off projects to multi-channel campaigns, we deliver industry-leading results at speed for your brand.
Search engine optimisation (SEO)
Paid search & social (PPC)
Content creation
Digital PR & link building
Creative services & digital production
From conceptual thinking to digital doing, our in-house team of creative directors, designers, animators and filmmakers help you stand out and grow online.
Conversion rate optimisation (CRO)
Analytics & attribution
Securing the largest share of search at the Euros
We delivered 500,000 visitors to a sportsbook operator via inventive digital PR. Our tournament simulations made headline-grabbing, link-building predictions.
Coming home first at the Cheltenham Festival
A sportsbook operator asked us to secure #1 search rankings for the festival’s duration. We delivered, thanks to competitor research, creative content and agile link building.
Sports & iGaming events
Online masterclass
Unlocking SEO Secrets – Webinar
Join us to find out how Google’s March 2024 Core Update Redefines SEO. Don't miss out - register today!
On-demand masterclass
Sportsbook: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top sportsbook operators. Discover the winners and losers in this on-demand masterclass.
On-demand masterclass
10 Top Tips for Successfully Choosing and Managing a Marketing Agency
Selecting the right marketing agency can be the key to success. So how do you find one that suits your business? Find out in this on-demand masterclass.
On-demand masterclass
Casinos, Slots and Bingo: Who’s Performing Best on Google?
Receptional has benchmarked the SEO performance of the UK’s top casino and slot operators. Discover the winners and losers in this on-demand masterclass.
Sports & iGaming insights & advice
Article
England fall short, but betting searches score big at Euro 2024
Dive into our latest Summer of Sports blog, where we unpack the key insights from a summer that captivated the nation. As Euro 2024 concludes, we explore how England's run to the final fuelled a surge in online betting and what this means for brands looking to capitalise on future international tournaments. Discover actionable strategies to leverage these trends and boost your market share in the ever-growing world of sports betting.
Article
Copa America 2024 sees 200% growth in online betting searches
Explore how Copa America 2024, held in the United States, led to a 205% surge in online betting interest, driven by Messi's influence and the rise of Premier League stars in the tournament.
Article
The Rise in Sports Betting: Blockbuster Summer Sees Increased Searches
Discover the rise in sports betting searches during the blockbuster summer of Euro 2024, Royal Ascot, and the T20 World Cup. Our research reveals a 45% increase in betting app searches, offering critical insights for brands to capitalize on. Learn more in our detailed analysis.
Article
Market movers: Euro 2024 favourites following the group stages
Let's delve into how the bookmakers have reacted and changed their odds going into the business end of the Euros, influenced by team performances, key player impacts, and the unpredictability of tournament football.
Article
Top tips from the experts: How to write great iGaming content within regulations
Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game. Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.
Article
Which are the most liked sports bettor brands in the UK – and why?
The online sportsbook market is demanding and fast-paced. There are few industries in the world more competitive. Throw in the ever-evolving government regulations and you’re left with a tricky maze for marketers to navigate. It’s never been more important for a brand to understand its customers and their spending habits, as knowing what makes bettors tick can give an advantage over competitors.
eBook
SEO Showdown: Who’s Winning in iGaming Across the UK, US and Canada?
Casino gambling may feel like an industry dominated by big betting and casino brands, but by analysing the search trends and traffic for relevant keywords, we can find ways in which challenger brands can make their voices heard. Are you ready to make waves in the casino landscape?
Article
Which are the most liked casino brands in the UK – and why?
In light of the proposed gambling reform, the ways casino brands can market to consumers is about to change. Find which brands are favoured amongst UK players as we uncover what they're doing well, so you can do better.
eBook
In an industry that's constantly changing, it’s more important than ever to understand your customers in the digital age. Our detailed survey uncovers UK consumers’ current top choice of casino brand, and what you can do to become their next favourite. Download the eBook now!
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.