If you’ve spent any time in iGaming or lottery marketing, you know the frustration. Campaigns take months to build. Budget is committed long before you have any real signal on what’s going to work. And by the time the data comes back, you’re already halfway through the next cycle — with the same problems.
It’s not a resourcing issue. It’s a process issue. And it’s one that AI is now solving in a very practical way.
The Old Model Is Holding You Back
Traditional creative testing was built for a world where producing variants was expensive and time-consuming. So teams made one or two bets, ran them, and hoped. If a campaign underperformed, there wasn’t much to do but learn the lesson and try again next quarter.
That model doesn’t work when acquisition costs are rising and margins are tightening. You can’t afford to scale spend on unproven creative. But you also can’t afford to slow down.
A Framework That Actually Works
Our AI-first approach flips the process. Instead of building one campaign and scaling it, you start with an approved creative template, generate multiple rapid variants using AI, test them with real audiences at low cost, and only scale the ideas that have already proven themselves.
The impact is significant — teams using this approach are reducing creative testing costs by up to 60% and cutting production time from weeks to hours.
What This Means in Practice
This isn’t about replacing your creative team or churning out generic content. The AI handles speed and variation. Your team handles strategy, brand, and compliance. The result is more creative output, faster learning cycles, and budgets that go further.
At ICE 2026, Receptional’s Liam Piroddi-Crean demonstrated exactly how this works in practice — showing live AI-produced creative, the audience data it generated, and how winning variants were scaled.
Join the Webinar
Liam is bringing that session online. In a free 30-minute webinar across 11th, 18th and 19th March, he’ll walk through the full framework, show real examples, and answer your questions live.
Spaces are limited to 20 per session, and a recording will be shared with all registered attendees.
With UK margins tightening from April, now is exactly the right time to rethink how your team builds and tests creative.
