Alice Williams

Paid Media Executive

Alice joined Receptional as a Content Executive in March 2021. A year later, she moved to our Paid Search & Social team, to continue to develop her digital marketing skills. Outside of work, Alice is a keen horse rider and gym goer.

Alice Williams

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News, insights & advice

A photograph of the Google Ads interface on screen

How Performance Max Could Enhance Your Marketing Strategy

Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.

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