Callum Riches

Head of Paid Media

Callum joined Receptional with five years of agency experience, managing and delivering digital campaigns in a range of industry sectors such as property, health and fitness, and finance. He is both Google Ads and Facebook Blueprint qualified. Outside of marketing, he enjoys playing and watching football, cooking and walking.

Callum Riches

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News, insights & advice

Chalk drawings showing how players move around a pitch - a metaphor for winning in Ontario's sports betting market

Paid Media: How to Win in Sports Betting in Ontario

Analysing the latest regulations and data on search trends, this eBook explains how to successfully advertise in Ontario's emerging sports betting market.

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A road cutting through some mountains with lots of hairpin bends: a metaphor for multi-channel advertising

Brilliant Basics: Why Your Digital Ads Should Be Multi-channel

Multi-channel digital advertising can be up to 35% more effective. This eBook explains why and shows you how to deliver your own campaigns.

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A wide expanse of desert - a metaphor for the possibilities of LinkedIn advertising

Brilliant Basics: an Introduction to LinkedIn Advertising in 2021

As the only professional social network, LinkedIn has a monopoly over the other platforms. Which is why you should invest in it. Find out how in this eBook.

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A large wave - a metaphor for successful Google and Facebook campaigns

Brilliant Basics: How Wealth Managers Can Run First Class Google and Facebook Advertising Campaigns

When it comes to marketing online, the two biggest weapons in your arsenal are Google and Facebook. This eBook helps wealth managers master the channels.

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A peacock - a metaphor for successful Facebook ads

Brilliant Basics: How to Succeed with Facebook Ads in 2021

Facebook Ads can help you reach nearly 4 billion people! But they can be complex. Learn how to run successful campaigns with this eBook of tips and tricks.

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A tram rushes through a busy city - a metaphor for LinkedIn Ads success

10 Questions for Success with LinkedIn Advertising: an Actionable Checklist

This eBook features the questions you should be asking yourself, as well as the solutions, so you can improve performance in your LinkedIn Ads account.

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The northern lights - a metaphor for lead magnets

The Ultimate Guide to Lead Magnets with 25 Content Ideas

Lead magnets have been in the marketer’s toolbox since the first cut-out coupons. Find out what they are, why you need them and how to create one in this eBook.

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