Grace Ambrose

Article

ChatGPT key content tells – How marketers know when you’re using AI

AI can streamline content creation, but it often leaves tell-tale signs like overuse of colons, repetitive language, and American spellings. Check out our checklist of things to look out for to master how to use AI when creating content.

Read now

Article

Revealed – The Top Channels Influencing High-Net-Worth Individuals’ Research

Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.

Read now

eBook

Decoding the Digital Habits of High-Net-Worth Individuals

Knowing your audience is the first step to a winning marketing strategy. That’s why we’ve surveyed 500+ high-net-worth individuals about their digital habits and preferences. The results are revealed in this report, and we finish with some key takeaways for marketers...

Read now

Article

Decoding SEO Success: Revealing the Top Performers in the Car Insurance Sector

In the UK, there are at least 76,000 commonly used car insurance keywords. These keywords account for 4.5 million searches a month. Mainstream insurers and comparison sites heavily dominate the search results for these keywords. This makes it hard for small or challenger brands, who have little hope of ranking for them. Where they can compete, however, is in specialist car insurance...

Read now

Article

Top tips from the experts: How to write great iGaming content within regulations

Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game.  Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.

Read now

Article

Which are the most liked casino brands in the UK – and why?

In light of the proposed gambling reform, the ways casino brands can market to consumers is about to change. Find which brands are favoured amongst UK players as we uncover what they're doing well, so you can do better.

Read now

eBook

Unveiling the Secrets of the Casino Industry: Consumer Insights and Strategies for Success (UK Edition)

In an industry that's constantly changing, it’s more important than ever to understand your customers in the digital age. Our detailed survey uncovers UK consumers’ current top choice of casino brand, and what you can do to become their next favourite. Download the eBook now!

Read now

Article

Three Personas You Can Prioritise in Your Casino Campaigns (Canadian Edition)

Casino brands are accountable for the safety of their players in the digital age. In a growing industry, where standing out against competitors is harder than ever, brands need to alter their marketing and create the most effective casino campaigns. To do this, they need to understand their consumers better. Find out how in this post.

Read now

eBook

Decoding the gamer’s mind: unveiling the secrets behind casino brand preferences (Ontario edition)

Since iGaming began operating in Ontario, Canada in 2022, the industry continues to develop and grow. Stay on top with your marketing using our new research that decodes the Canadian casino gamblers minds.

Read now