Justin Deaville

Article

60% of your marketing job will be automated by 2028: Here’s how to stay ahead

AI could automate 60% of marketing jobs by 2028. Learn how iGaming leaders can stay ahead by evolving team structures, strategy, and essential human skills.

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Article

Getting more from AI: The CRAFT approach we use every day

Unlock AI’s full potential with the CRAFT framework—our structured approach to writing better prompts. Learn how to give AI clear instructions for consistently stronger results.

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Article

The Secret Weapon of iGaming Marketers: Mastering AI Prompts for Better Results

Discover how iGaming marketers can master AI prompts using the CRAFT framework to boost productivity, enhance marketing results, and future-proof their strategies in a competitive landscape.

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Article

The AI knowledge gap: What 51% of marketing leaders are missing 

51% of marketers use AI without fully understanding it. Our latest report reveals the biggest missed opportunities and how to close the AI knowledge gap.

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Article

Five AI tools iGaming marketers are quietly using to outperform their competition

We've narrowed down five AI tools iGaming marketers are quietly using to outperform their competition - Find out more about them here.

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Article

Start small, think big: Building your first AI marketing experiment

How to run small AI experiments that build confidence using such tools while staying compliant. Sign up for early access to the AI compass.

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Article

Why only 14% of marketers use AI daily (and how to join them)

What’s the difference between marketers who get real value from AI and those who merely have the tools? We’ve spoken to over 250 marketing leaders and uncovered a clear pattern: the most successful teams aren’t doing anything revolutionary – they’ve simply mastered the art of making AI part of their daily workflow. Here’s what we learned about bridging the gap between having AI tools and using them effectively.

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eBook

AI Compass, paid

The Super Bowl is a prime opportunity for iGaming marketers. Our guide shares paid media strategies to maximise ROI and stand out this season.

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eBook

Highflyers and Underperformers: Who’s Winning in Ontario’s iGaming Gold Rush?

This report is essential for marketing professionals, executives, and stakeholders in the Ontario iGaming sector looking to elevate their digital marketing strategies and drive business growth.

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