Louisa Heath

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Odds markets gear up ahead of 2025’s Six Nations

Who will take the trophy? Which underdog could shake up the standings? Our latest blog explores the latest odds, key fixtures, and what to watch for in the betting markets.

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What you need to know about the ongoing UK iGaming regulation changes

The UK iGaming landscape is shifting fast, with new regulations already in place and more on the way. Find out what’s changed, what’s coming, and how you can stay ahead of the curve.

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Why Slots are the dominant iGaming category for 2024 and beyond

Slots are the single most commonly played category of casino game and the UK Slots market continued growing this year. Find out what are the potential factors driving this increase.

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Assessing the impact of the UK’s planned affordability checks

The UK Gambling Commission’s affordability checks pilot is now well underway, but industry concerns over the potential impact of the checks remain. We’ve examined its impact on the market and what a full implementation could mean for players and operators alike. 

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Will the rise on betting in US women’s sports continue?

Discover how the rise of betting on women’s sports in the US is creating new growth opportunities for brands. From record-breaking WNBA engagement to increasing interest from female bettors, explore why this market deserves your attention.

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Is your marketing strategy set for the 2025 Cheltenham and Grand National season?

Now is already the time to start preparing for the upcoming Grand National and Cheltenham events. Here are the key things to consider for starting the year with a strong strategy. 

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iGaming industry goes from strength to strength in the UK and US

The weather may have gone from hot to cold, but the iGaming industry is heating up with some significant growth in the third quarter of 2024. Both the UK and US markets have experienced some major expansion, showcasing the continued potential of online gaming and sports betting.

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Missouri voters say yes to sports betting

The state of Missouri became the latest in the US to legalise sports betting at November’s ballot. Read more about the launch.

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Massachusetts pushes back iLottery launch to 2026

Originally projected for a launch in December 2025, the Massachusetts Lottery has announced a five-month delay to its online platform. This means an even longer wait for the United States’ newest iLottery as the state awaits the necessary funding.

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