Matt Loughlin

Director / Head of Paid Media

Matt joined Receptional in 2008 and has run hundreds of paid search campaigns. He has worked on large-scale clients (spends exceeding £100k monthly) in markets such as travel, retail, finance and gaming. Matt is a member of the Chartered Institute of Marketing. He is AdWords, Analytics and Bing Ads Certified. Outside of work, Matt enjoys travelling, cooking and music.

Matt Loughlin

Upcoming & on-demand events

News, insights & advice

A person uses YouTube on laptop and mobile, showing that it's an important acquisition channel for Sports Betting & iGaming brands

2023’s Top Acquisition Channels for Sports Betting & iGaming Brands

Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.

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A car speeding through a city - a metaphor for how machine learning can superpower display ads

Brilliant Basics: How to Use Machine Learning to Superpower Display Ads in 2021

Over the last few years, display advertising has been transformed by machine learning. Discover how to superpower your ads with it in this eBook.

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Two dice are rolled onto a casino table

How to Use PPC to Acquire High-value Gamers: 2021 Edition

Our survey of 400 punters delivered fantastic insights on how to get more value from search, display and video campaigns. We share them in this eBook.

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Someone clicking on a mouse: a metaphot for pay-per-click advertising

7 Definitive Dos and Don’ts of Google AdWords Pay Per Click

Pay-per-click (PPC) advertising can be the most efficient and effective way to drive highly targeted traffic to your website, as long as you get it right.

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A father and daughter celebrate Father's Day

5 Tips for the Best Father’s Day PPC Campaign

Get your pay per click campaigns ready for Father's Day with our five top tips. Pick up on Father's Day search traffic for your business.

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A driver stuck in traffic: a metaphor for the difference between clicks and visits

Click Vs Visits – Why The Discrepancy?

Google Analytics often shows a discrepancy between the number of clicks from PPC ads and the number of visits. Here we explain why this happens.

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