Rob Newhouse

Analytics & Measurement Consultant

Rob specialises in technical SEO and digital analytics. He has also been involved in content marketing and link building, as well as leading web design and conversion rate optimisation (CRO) projects. Away from his desk, Rob is a musician and writer.

Rob Newhouse

Upcoming & on-demand events

News, insights & advice

Prickly cacti in the desert - a metaphor for challenging niches

Brilliant Basics: How to Build Links in Difficult Niches

Some niches are more competitive than others. This eBook gives you all the tools to master SEO, so you can make progress them.

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A flock of pigeons - a metaphor for the many on-page SEO factors to consider

Brilliant Basics: Mastering On-Page SEO

As a marketer, it’s important you have a solid sense of what good SEO looks like. This eBook will guide you through the basics of on-page SEO.

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Skyscrapers in a busy city - a metaphor for high-converting financial websites

Mobile Conversion: 25 Steps to a High-Converting Financial Website

This eBook focuses on the lower half of the funnel – reducing leakage on your website – with advice on communicating selling points and engaging users.

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The start of a running race: a metaphor for technical SEO in a competitive niche

5 Tricks for Tip Top Technical SEO in a Competitive Niche

Are you tailing behind your competitors in technical SEO? We'll show you exactly how to nail yours so you can sit above the rest in the search results.

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A hand uses a control panel: a metaphor for digital analytics

What Are Digital Analytics?

Digital analytics is the use of qualitative and quantitative data to continually improve the user experience. Learn more about what it is and how to do it.

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People practising martial arts: a metaphor for protecting yourself against SEO attacks

The 7 Most Common Negative SEO Attacks and How to Protect Yourself

Here are seven ways your site could be hacked or negatively attacked. Unfortunately, these attacks can impact upon your SEO and business online.

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Two hands weaving fabric together: a metaphor for integrating Universal Analytics and Salesforce

How to Integrate Universal Analytics with Salesforce

Here are five simple steps to integrate Google's Universal Analytics with Salesforce, the leading CRM software. We've even provided the code.

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Someone trying to open a jar: a metaphor for improving website usability

7 Essential Tips to Improve Your Website’s Usability

Discover seven proven tips to boost your website’s usability and design. Give users a stress-free experience and increase their conversion rates.

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Someone fixing a bike: a metaphor for common schema problems

10 Common Schema Problems and How to Fix Them

If you have a question about a schema problem it can be a little confusing, so we've put together 10 of the most common schema problems and how to fix them.

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