Sophie Williams

Paid Media Account Director

Sophie joined the Receptional team in July 2024 to continue her career in Paid Media after working in London for many years.

With a background in Paid Search, after working across dozens of clients and verticals she is super excited to bring her knowledge to our client portfolio.

Outside of work, she enjoys football, kayaking, gym, and spending time with her family, especially when it involves food.

swilliams@receptional.com

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Article

Why advertising on YouTube is fundamental to your marketing mix

YouTube is a powerful platform for advertisers, offering trusted creator recommendations and driving conversions beyond just awareness. With no minimum spend and full-funnel capabilities, it's essential for your marketing mix. Learn best practices for engaging ads and how to effectively reach your audience.

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Article

Google scraps plans to kill third-party cookies in Chrome

Google has reversed its plan to phase out third-party cookies in Chrome, opting instead for a strategy that enhances user control over data. This decision marks a significant shift in the company's approach to balancing privacy concerns with the needs of advertisers. Read more about the implications of this change in this blog post.

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