Who this is for
Marketing leads, brand managers, and anyone in iGaming who wanted to understand how digital PR works behind the scenes.
What we covered
Great digital PR campaigns don’t start with a press release. They start with finding the story.
In this session, we took you behind the scenes of how iGaming campaigns are built — from uncovering the idea to shaping it into something journalists actually want to cover.
- The story hiding in your iGaming brand — Every operator has one. We showed you how to find it.
- What’s worth pitching (and what gets binned) — We explored the honest filter journalists use, and how to pass it.
- Finding the why — We looked at the difference between a press release and a story people want to run.
- Watch it come together — We shared real campaign examples, from start to finish.
By the end, you had a clearer understanding of what makes a campaign earn attention — and how to spot the opportunities hiding in your own brand.