Your customers are asking ChatGPT: “What’s the best betting app?”
They’re not shown ten options.
They’re shown one recommendation.
Is it yours?
We tested 50 UK betting operators. Only 6 appeared consistently in AI recommendations.
44 were invisible.
ChatGPT UK visits grew 5x in 2025. From April, UK tax rises squeezed margins by 30–40%.
You can’t afford to be invisible in AI.
This webinar is for you if:
- Your brand isn’t appearing when customers ask AI for betting recommendations
- You’re losing customers to competitors who dominate AI search
- You need more efficient acquisition channels following April’s tax rises
- You want to understand how AI decides which betting brands to recommend
- You want practical steps to improve your visibility across AI search
In this webinar, you’ll discover:
Why your SEO rankings don’t guarantee AI recommendations
Discover what actually drives AI’s choices – and why traditional SEO isn’t enough.
The 6-factor scoring system we used to evaluate brands
See how 50 UK betting operators compared, where competitors were winning and where the biggest opportunities existed.
Your three-month action plan
Get specific steps to improve your AI visibility and make sure your brand is considered when customers ask AI for betting recommendations.
Your host: Justin Deaville, MD at Receptional.
20 years in SEO and acquisition strategy.
This research was originally presented live at ICE 2026.