{"id":48824,"date":"2023-02-14T09:43:32","date_gmt":"2023-02-14T09:43:32","guid":{"rendered":"https:\/\/www.receptional.com\/?p=48824"},"modified":"2023-03-14T15:40:11","modified_gmt":"2023-03-14T15:40:11","slug":"uk-bettors-buying-habits-2023","status":"publish","type":"post","link":"https:\/\/www.receptional.com\/ebooks\/uk-bettors-buying-habits-2023\/","title":{"rendered":"Sports Bettors’ Buying Habits 2023: UK Edition"},"content":{"rendered":"

The online sportsbook market is one of the most competitive in the world. The pace of change is rapid. And ever-evolving regulations make marketers\u2019 lives difficult.<\/p>\n

Because of this, it\u2019s important to keep our understanding of customers \u2013 and what makes them tick \u2013 fresh. That\u2019s why we surveyed UK sports bettors in each of the last two years. And it\u2019s why we\u2019ve expanded our survey\u2019s reach for 2023, surveying US bettors for the first time.<\/p>\n

Since we last heard from bettors, we\u2019ve seen the world re-open after COVID. But we\u2019ve also seen war in Europe, a cost-of-living crisis in the UK and the beginnings of recession around the world.<\/p>\n

Against this backdrop, we wanted to understand bettors\u2019 latest behaviours and the opportunities for brands on both sides of the Atlantic. So we surveyed 1,000 people who had at least one account with a betting operator and had placed a sports bet online in the last year.<\/p>\n

This eBook summarises our findings, covering:<\/p>\n

    \n
  1. Past and future betting spend<\/li>\n
  2. The three personas who are betting today<\/li>\n
  3. Which brands are first choice and why<\/li>\n
  4. How US bettors differ from their UK counterparts<\/li>\n
  5. The emergence of eSports betting.<\/li>\n<\/ol>\n

    We finish with key takeaways for sport betting brands \u2013 some simple tips to make your marketing more effective in 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Tap into new consumer trends in sports betting, with Receptional’s annual survey of bettors’ browsing, buying and spending habits. For the first time, we survey both UK and US bettors, and compare them.<\/p>\n","protected":false},"author":10,"featured_media":48826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[138,140,139,200,20,142,143,109],"tags":[],"acf":[],"yoast_head":"\nSports Bettors' Buying Habits 2023: UK Edition | Receptional<\/title>\n<meta name=\"description\" content=\"Tap into new consumer trends in sports betting, with Receptional's annual survey of bettors' browsing, buying and spending habits. 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