{"id":49571,"date":"2023-09-08T13:23:49","date_gmt":"2023-09-08T12:23:49","guid":{"rendered":"https:\/\/www.receptional.com\/?p=49571"},"modified":"2023-09-08T13:28:13","modified_gmt":"2023-09-08T12:28:13","slug":"top-tips-from-the-experts-how-to-write-great-igaming-content-within-regulations","status":"publish","type":"post","link":"https:\/\/www.receptional.com\/articles\/top-tips-from-the-experts-how-to-write-great-igaming-content-within-regulations\/","title":{"rendered":"Top tips from the experts: How to write great iGaming content within regulations"},"content":{"rendered":"

The casino industry continuously evolves.<\/p>\n

And games of chance have seen plenty of changes to laws and regulations.<\/p>\n

In fact, it wasn\u2019t until the Gambling Act of 2005 that the Gambling Commission itself was established when both land-based and online casinos underwent a new licensing regime.<\/p>\n

Changes were made to better safeguard people against the negative effects of gambling.<\/p>\n

Since then, the Act has not been revised in depth.<\/p>\n

Until recently\u2026<\/p>\n

Back in April 2023, the government released a white paper, outlining the responsibilities casino brands should take, with the aim to protect each gamer\u2019s financial and mental wellbeing.<\/p>\n

But as a casino brand, how you can ensure the content you\u2019re producing fits within the possible new regulations?<\/p>\n

Quality content is crucial for online casino brands. Not only can it help increase your rankings on the search engine results pages (SERPs) but it can also help you to stand out from the busy crowd that is the online gambling industry.<\/p>\n

So, to ensure you’re enhancing your online presence whilst keeping your customers protected, we\u2019ve reconsidered how to approach and market content for the sports betting and iGaming sector.<\/p>\n

    <\/ol>\n

    What we’ve always done – 6 easy ways to maintain casino content standards<\/b><\/h2>\n

    At Receptional, we have a team of expert content writers.<\/p>\n

    When it comes to writing for the iGaming sector, we always make sure any gaming or betting content we produce highlights that these types of games are always down to chance.<\/p>\n

    There are many elements to be mindful of when writing online casino content, but here are 6 top tips:<\/p>\n

    1. Talking about strategy or skill<\/b><\/h3>\n

    In the world of casino or sports betting, there is no such thing as skill or strategy.<\/p>\n

    The word strategy can be used in certain situations, such as when talking about gaming strategies like the \u2018Martingale.\u2019<\/p>\n

    But we\u2019ve always made sure to reiterate that methods like this do not improve your chances of winning.<\/p>\n

    2. Luck<\/b><\/h3>\n

    It\u2019s easy to lean into the idea that games with no skill or strategy come down to luck.<\/p>\n

    Again, this is something we never mention as it is just a concept.<\/p>\n

    3. Over 18’s only<\/b><\/h3>\n

    This might seem obvious, but our target audience is always in the forefront of our minds when producing casino content.<\/p>\n

    We will never say games are \u2018available to everyone\u2019, or \u2018available all around the world.\u2019 Nor will we mention children in any circumstance.<\/p>\n

    With this in mind, we also avoid speaking about current celebrities and other things that might appeal to those under the age restriction, where possible.<\/p>\n

    4. Mentioning alcohol<\/b><\/h3>\n

    We never mention any sort of alcohol in our content as this can also become addictive and lead to losing track of time or money when gaming.<\/p>\n

    5. Don’t make gaming sound like an escape or problem solver<\/b><\/h3>\n

    This point is key. We will never portray gambling as a way to improve your lifestyle or escape from reality.<\/p>\n

    6. Phrases to avoid<\/b><\/h3>\n

    Avoid certain words and phrases that could give readers the wrong impression.<\/p>\n

    This includes describing gameplay as being \u2018immersive\u2019 and \u2018gripping\u2019.<\/p>\n

    Even \u2018exciting\u2019 or \u2018boost your winning chances\u2019 can be risky terminology to use, so we always steer away from these.<\/p>\n

    Why we never write about winning<\/b><\/h2>\n

    Whilst the potential to win can be a great selling point for many games of chance \u2013 as content writers, we always reinforce that a win is never guaranteed in the copy we produce.<\/p>\n

    We always avoid talking about a player being able to increase their funds. We make sure to always remain factual, and approach the matter with phrases like \u2018land a matching combination,\u2019 when talking about Slots, for example.<\/p>\n

    You might think it\u2019s impossible to market gaming without talking about winning, but by keeping in mind the new regulations, there are ways to talk about playing online whilst remaining non-biased and stating facts.<\/p>\n

    What we will do<\/b><\/h2>\n

    With regulations potentially getting even tougher, and always with a close eye on the gaming industry, it\u2019s our job to keep content engaging, whilst also remaining neutral and not condoning gambling.<\/p>\n

    In addition to the regulations we\u2019re used to, there are plenty of marketing strategies that we can apply for iGaming brands without putting them, us, or consumers at risk.<\/p>\n

    By keeping in mind all the words, phrases, and recommendations we\u2019re used to, we can delve deeper into the specifics.<\/p>\n

    We can change the way we talk about casino gaming, making sure we\u2019re never referring to how this could make a player feel, and cautiously approaching certain features which are the selling point of the games.<\/p>\n

    Again \u2013 facts, facts, facts!<\/strong><\/p>\n

    The types of articles we can write are changing as well.<\/p>\n

    Avoid pros and cons lists, or explaining specific games.<\/p>\n

    By doing this, we\u2019re not promoting particular Slots, or talking about the positives of gaming. Instead, we\u2019re remaining neutral at all times.<\/p>\n

    Even the images we use matter.<\/p>\n

    That\u2019s right \u2013 when pairing a piece of gaming content with an image, we must be specific. The image cannot appeal to children in any way and must make it clear what the article is talking about.<\/p>\n

    Paid ads and PR campaigns will have to change too.<\/p>\n

    The white paper outlines the idea of adhering to a watershed on television adverts, and there\u2019s no doubt online content will be reviewed too.<\/p>\n

    The major reform of gambling laws<\/b><\/h2>\n

    The white paper, released on 27th<\/sup> April 2023, states the major reform of gambling laws in the UK. The proposed laws are aimed at protecting vulnerable users in the digital age.<\/p>\n

    With a casino in our pockets 24 hours a day, gaming on our smartphones is more accessible than ever.<\/p>\n

    This could mean it\u2019s time for a change.<\/p>\n

    Whilst gambling companies already have things in place to help prevent players from becoming addicted or losing large sums of money too quickly, the potential new UK laws will hold them accountable when they fail with this responsibility.<\/p>\n

    According to https:\/\/www.gov.uk\/<\/a>, these could include:<\/p>\n