{"id":49591,"date":"2023-09-19T08:22:23","date_gmt":"2023-09-19T07:22:23","guid":{"rendered":"https:\/\/www.receptional.com\/?p=49591"},"modified":"2023-09-19T08:25:03","modified_gmt":"2023-09-19T07:25:03","slug":"innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative","status":"publish","type":"post","link":"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/","title":{"rendered":"Innovate, Optimise, Succeed: A Guide to Maximising the Impact of Your Ad Creative"},"content":{"rendered":"

Imagine this: you’ve launched a new ad campaign. You’re excited and have high expectations. However, after a few days, the results are disappointing. The click-through rates (CTR) are average, conversions are not impressive, and you’re falling behind your monthly targets. Frustrating, isn’t it?<\/p>\n

In advertising, success is not guaranteed. But as experienced experts, we believe your chances of success can be significantly improved through the power of ad testing.<\/p>\n

At Receptional, we enjoy helping brands become market leaders. To dominate a market, you need to be able to scale your campaigns effectively. We believe testing is the only effective way of getting to scale while also ensuring a good return on investment from your campaigns.<\/p>\n

By dedicating time and resources to a comprehensive testing programme, you can gain valuable insights about your target audience, refine your messaging and creative strategies, and ultimately achieve better performance across ad platforms.<\/p>\n

There\u2019s no better way of genuinely understanding your target audience\u2019s needs and desires.<\/p>\n

This book will guide you through four phases of an effective ad testing programme:<\/p>\n

    \n
  1. Message testing<\/li>\n
  2. Creative testing<\/li>\n
  3. Audience testing<\/li>\n
  4. Scaling<\/li>\n<\/ol>\n

    We will explore proven strategies, best practices, and real-world case studies from successful campaigns. Whether you’re working with Facebook, Google, or other platforms, you’ll benefit from these principles and methodologies.<\/p>\n

    Are you ready to unlock the potential of your digital advertising efforts? Let’s dive in and start mastering ad testing together!<\/p>\n","protected":false},"excerpt":{"rendered":"

    In this eBook, we will explore proven strategies, best practices, and real-world case studies from successful campaigns. Whether you’re working with Facebook, Google, or other platforms, you’ll benefit from these principles and methodologies.<\/p>\n

    Are you ready to unlock the potential of your digital advertising efforts?<\/p>\n","protected":false},"author":16,"featured_media":49595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[140,139,200,20,142],"tags":[],"acf":[],"yoast_head":"\nA Guide to Maximising the Impact of Your Ad Creative| Receptional<\/title>\n<meta name=\"description\" content=\"Dominate the market - learn how to scale your campaigns effectively through ad testing. 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Download our FREE ebook now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/\" \/>\n<meta property=\"og:site_name\" content=\"Receptional\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/receptional\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T07:22:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T07:25:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.receptional.com\/wp-content\/uploads\/2023\/09\/MicrosoftTeams-image-43-1024x540.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grace Ambrose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Receptional\" \/>\n<meta name=\"twitter:site\" content=\"@Receptional\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Ambrose\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/\"},\"author\":{\"name\":\"Grace Ambrose\",\"@id\":\"https:\/\/www.receptional.com\/#\/schema\/person\/a36dc91215d2af8123a7abcd991793f9\"},\"headline\":\"Innovate, Optimise, Succeed: A Guide to Maximising the Impact of Your Ad Creative\",\"datePublished\":\"2023-09-19T07:22:23+00:00\",\"dateModified\":\"2023-09-19T07:25:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.receptional.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.receptional.com\/wp-content\/uploads\/2023\/09\/MicrosoftTeams-image-43.jpg\",\"articleSection\":[\"Content creation\",\"Conversion rate optimisation (CRO)\",\"Creative services & digital production\",\"eBook\",\"Paid search & social (PPC)\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/\",\"url\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/\",\"name\":\"A Guide to Maximising the Impact of Your Ad Creative| Receptional\",\"isPartOf\":{\"@id\":\"https:\/\/www.receptional.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.receptional.com\/ebooks\/innovate-optimise-succeed-a-guide-to-maximising-the-impact-of-your-ad-creative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.receptional.com\/wp-content\/uploads\/2023\/09\/MicrosoftTeams-image-43.jpg\",\"datePublished\":\"2023-09-19T07:22:23+00:00\",\"dateModified\":\"2023-09-19T07:25:03+00:00\",\"description\":\"Dominate the market - learn how to scale your campaigns effectively through ad testing. 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