Internet drives advertising spend
Online marketing spend outpaced the rest of the British advertising sector over the first three months of 2007, it has been revealed.The Bellwether Report released by the Institute of Practitioners...
Online advertising drives digital publishing revenue
Internet publishers witnessed a leap in revenue over the course of 2006, new figures reveal.According to research by the UK Association of Online Publishers (AOP), turnover for digital operations...
Right keywords can provide search ranking boost
Focusing on the right keywords can help companies boost their search engine rankings, an industry expert has suggested.Writing on Freelance UK, Shaun Crowley suggests advertisers carry out as much...
Microsoft to launch adCenter update
Microsoft will make an update to its adCenter available within the next month, according to reports based on "insider knowledge".A new version of the search marketing system will be launched by...
Look good to Google to boost PPC
Pay-per-click (PPC) campaigns can be more successful if the web pages involved look "good" to Google, according to the head of search at a digital marketing agency.Andrew Girdwood from bigmouthmedia...
Breaking news best for attracting traffic
Timing is an essential tool when it comes to making news perform as a traffic driver for web pages, a technology and business writer has said.Writing on the WebProNews site, Jason Lee Miller argues...
Mix of marketing techniques can attract users
Internet marketers should use a variety of techniques if they are to attract users and generate sales, an industry expert has advised.Member of the Search Engine Marketing Professional Organisation...
Email marketers receive golden rules
By following a number of "golden rules" for email marketing, a wide variety of businesses will be able to increase their online return on investment, it has been suggested.Michael Ferranti, chief...
Google offers targeted search ads for AOL marketers
Companies wishing to further target specific audiences will be able to use Google's AdWords facility to aim their marketing campaigns exclusively at AOL websites, it has been revealed.As part of the...
SEO practices can boost press release rankings
Combining search engine optimisation (SEO) techniques with online press releases is a "proven commodity" for companies looking to increase traffic to their websites, according to one expert.Writing...
Marketers need to take advantage of PPC
Companies need to do more to take full advantage of their pay-per-click (PPC) marketing techniques, it has been revealed.Writing on Search Engine Land, Jon Miller points to a study by Forrester...
Advertisers given SEO tips
Companies looking to increase their search rankings through search engine optimisation (SEO) may wish to take advantage of some new advice.Writing on the Link Building blog, Neil Patel suggests that...
Companies to lean to PPC during online ad rise
As internet advertising grows in popularity, more companies are set to adopt pay-per-click (PPC) marketing techniques, it has been predicted.According to Guy Phillipson, chief executive of the...
Right approach needed to social media marketing
Firms looking to increase online status through social media websites need to be aware of what they wish to achieve, it has been revealed.Writing on Search Engine Land, Cameron Olthuis claims there...
SEO should form part of marketing strategies
When used in conjunction with other forms of internet advertising, search engine optimisation (SEO) can help companies increase website traffic which consequently could drive sales, it has been...
Video marketers need to target women
Online video marketers wishing to maximise their return on investment could be advised to do more to target women, a new study indicates.According to a report by eMarketer, two-thirds of women on the...
Videos most popular form of internet ads
Users pay more attention to video marketing advertisements than any other form of internet marketing, a new study reveals.According to research by Double Click, 0.32 per cent of consumers will play...
Firms need to understand mix of online marketing
Companies need to be aware of the various strands of internet marketing if they are to track their return on investment (ROI), it has been suggested.Writing on E-Consultancy, managing director of...
Social media sites offer advantages for small businesses
Making best use of social media websites can be beneficial to those small businesses looking to increase online revenue, it has been suggested.Writing on Search Engine Land, Matt McGee claims that...
Internal links may help SEM
Building up quality internal links can be crucial for companies wishing to bolster their search engine marketing (SEM) techniques, it has been revealed.According to search engine publication Pandia,...
Study reveals email marketing trends
Although the majority of email marketers send out their B2B campaigns on a Thursday, following the publication of a new report they could be advised to do so a day earlier.According to research by...
Irish firms look to search engine marketing
An increasing number of Irish companies are looking towards search engine marketing (SEM) to increase online revenue, a new study reveals.Research by Amarach Consulting indicates that some 60 per...
Online ad spend outstrips newspapers
Advertising spend via the internet has overtaken print for the first time, a new study reveals.According to research by the Internet Advertising Bureau, some £2.01 billion was spent in the industry...
Email marketers issued guidance
Internet marketers looking to increase their revenue via email should only send correspondence to those who have requested it, an expert in the field has advised.Writing on DM News, Clint Smith...
Study indicates users recall online ads better than television
Audiences are more likely to recall video advertisements on the internet than those transmitted via television, it has been revealed.According to a study by Millward Brown, online viewers are 53 per...
Microsoft looks to target search behaviour
Microsoft has announced plans to target advertisements towards users across its various websites by using information gathered from its Hotmail service.As a result the firm will combine personal...
Yell launches PPC advertising
Advertisers wishing to further target audiences by their interests and location are set to be able to take advantage of pay-per-click (PPC) advertising on Yell.com.Under the move, firms' PPC...
Click fraud accounts for sixth of Yahoo! ads
Pay-per-click (PPC) fraud accounts for about one in six Yahoo! advertisements, it has been revealed.According to research by the search engine giant, between 12 and 15 per cent of clicks on Yahoo!...
Internet ads draw in young Brits
British youngsters could be more receptive to online marketing than their European peers, it has been suggested.According to a poll by Novatris/Harris NetObserver, about 30 per cent of British...
Firms advised to make best use of online lead generation
About half of internet advertisers fail to take advantage of online lead generation, a new study has revealed.Research conducted by E-consultancy and Clash Media revealed that although 82 per cent of...
Marketers given SEO tips on press releases
Avoiding repetitive copy in online press releases can boost search engine optimisation (SEO), new research reveals.According to a report by Enhanced Online News (EON), content that is "overly...
Google rolls out PPA ad system
Online marketers looking to track what actions their audiences take on their websites may wish to take up a new advertising system launched by Google.Under the pay-per-action (PPA) facility,...
Marketers look for safety in established brands
Established internet firms are more likely to attract internet advertising revenue, a new study reveals.According to a report by eMarketer, the four largest internet portals - Google, AOL, Yahoo! and...
Online PR can galvanize SEO
Online public relations (PR) could be "vital" for companies wishing to further their search engine optimisation (SEO) strategies, a business-to-business marketing expert has reported.Writing on...
Organic search and PPC vital to ROI
Making best use of pay-per-click (PPC) and organic search techniques is 'vital' for companies wishing to increase their online revenue, two internet experts have claimed.According to search engine...
Microsoft offers rewards for companies using search engine
Businesses using the Microsoft search engine Live Search are set to be rewarded, the firm has announced.Under the move, the search engine firm could give businesses customer service or training...
Publishers looking to online video ads
An increasing number of internet marketers are investing in online video advertising, it has been revealed.Research by Advertising.com showed an 80 per cent growth in the number of publishers on its...
Duplicate content may not punish search results
Companies who find their content appearing on duplicate websites may not see their attempts at search engine optimisation (SEO) damaged, an internet expert has claimed.Writing on Search Engine Land,...
PR may provide quality SEO links
Online public relations (PR) can provide additional opportunities to generate incoming links, according to a keyword marketer.Writing on E-consultancy, Ken McGaffin advises that issuing a press...
More to AdWords than quality score
There may be more to achieving a good return from Google's AdWords programme than the quality score suggests, it has been claimed.Ian Feavearyear, author of the AW4P marketing blog, notes that in its...
Best use of banner ads can attract users
Making the best use of banner advertisements can help internet marketers attract users, it has been revealed.Writing on Promotion World, Terry Detty claims audiences are likely to click on a banner...
Advertisers should look beyond AdWords
Online marketers should look beyond Google's AdWords system as part of their long-term advertising strategy, one expert has suggested. Writing on the Hard Life Freelancer's blog, Perry Marshall...
Social media marketing can benefit SEO
As well as being a useful internet marketing tool in its own right, companies are being advised that making the best use of social media websites can help benefit search engine optimisation (SEO)....
Hotel marketers look to SEO
Improving search engine optimisation (SEO) and organic search results has been identified as one of the key methods which hoteliers believe can drive business on their website, it has been revealed....
Nokia launches mobile online ad network
Nokia has announced details of a new mobile advertising network.Under the Nokia Ad Service, advertisers will be able to initiate and monitor advertising campaigns which are tailored to users'...
Mobile internet ads draw in users
Internet advertising via mobile phones is becoming increasingly popular among users, new figures reveal.According to a study by the Online Publishers Association (OPA), some 76 per cent of all...
AOL webmail criticised for search and ads
The new AOL beta webmail update that was launched earlier this week has been heavily criticised by some industry watchers, with search and advertising on the list of issues highlighted.Blogs have...
Google usurps Yahoo! as Friendster ad platform choice
Google has replaced Yahoo! as the ad platform for one of the original social network sites.Friendster, which was launched in 2002, has more than 40 million users worldwide. Both search and keyword-...
New Microsoft search features may benefit advertisers
A host of new search features to be offered by Microsoft could be beneficial to internet advertisers wishing to further target their audiences.One of the upcoming services set to be offered by the...
Yahoo!'s Panama boosts keyword brand advertisers
Brand name advertisers are benefiting the most from Panama, Yahoo!'s latest advertising network, new figures show.A study by SearchIgnite and RBC Capital Markets revealed advertisers from America's...
