About us

About us

Receptional is an award-winning digital marketing agency. We consistently deliver outstanding results – more traffic, more sales and better profits – for our clients. We have specialists in each channel, yet we’re small enough that we can easily work together. If you’d like to know how we can help promote your business, please get in touch.


Meet the Team

  • All team
  • Paid Search
  • SEO and Content
  • Web Development
  • Business Development

Justin Deaville

Managing Director

With 20 years marketing experience, Justin has worked with a variety of the UK’s leading brands. These include BT, Nokia, BP, Shell, the UK Foreign Office, Lloyds TSB and Ernst & Young. Justin was previously CEO of Wordtracker.com. He particularly enjoys helping businesses grow.

Matthew Loughlin

Head of Paid Search

Matthew has been with Receptional since early 2008 and has worked on hundreds of paid search campaigns. Matthew has worked on large-scale clients (spends in excess of £100k/month) and in markets such as travel, retail, finance and gaming. He is a member of the Chartered Institute of Marketing. He is AdWords and Analytics Qualified, Bing Ads Certified.

Chris Whyatt

Paid Search Consultant

Chris started at Receptional in October 2014, having previously managed an in-house PPC team. Being a new father to his son Archie “Danger” Whyatt, (Yes, Danger really is his middle name) Chris doesn’t have much spare time, but when he does he enjoys films and is a massive The Walking Dead & Game of Thrones fan. AdWords Qualified and a Bing Ads Professional.

James Newhouse

Head of Natural Search

James heads up our link building team. He specialises in creative link building campaigns that not only increase ranking positions but also drive highly relevant traffic to our clients’ websites. A dedicated family man, James became a father in 2012 and lives happily in his countryside cottage with his family. Analytics Qualified.

Barrie Smith

SEO Consultant/Link Building

Barrie Smith is a link building specialist. He joined Receptional in 2004 and we reckon he knows a thing or two about Search Engine Optimisation (SEO). Analytics Qualified.

Zoe-Lee Skelton

Senior SEO Consultant

Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a company’s entire website. She has created successful content marketing plans for clients from a variety of industries. Analytics Qualified.

Gina Hutchings

Senior SEO Consultant/Link Building

Gina has over 12 years marketing experience, predominately in B2B in the technology, engineering, property and manufacturing sectors. Gina holds a degree in Marketing and Journalism and is a qualified
member or the Chartered Institute of Marketing. She is a huge animal and nature lover frequently travels worldwide to explore new places.

Craig Knight

SEO Executive/Link Building

Craig joined Receptional back in March 2015 having previously worked in marketing and design for a clothing brand. He now works on PR, link building and creative campaigns for a number of Receptionals clients. Away from work, Craig is a massive sports fan and can be found plying his trade upfront for the Balotellitubbies on a Thursday night.

Gemma Harling

Digital Marketing Consultant/Link Building

Gemma joined Receptional having previously worked as a marketing manager for a hair salon chain. She now works on PR, link building and SEO for a number of Receptional’s B2B and B2C clients. When she is away from her desk Gemma can be found writing for her lifestyle blog, wearing black and eating Pizza.

Shoaib Rehman

Lead Developer

Shoaib is experienced in analysis, design and development of client/server, web based and n-tier applications. He holds a Masters degree in Software Engineering from Kingston University, London. He is certified by DSDM consortium for Agile project Management and also holds Google Analytics certification. When he is not working, you will find him playing his guitar and singing.

Rob Newhouse

Digital Marketing Consultant

Rob is a member of Receptional’s search and social media team, with a flair for digital marketing and design. He has been involved in SEO, Content, Link Building and Conversion Rate Optimisation projects. Away from his desk, Rob is a keen musician and writer.

Rhianna Camp

Junior Web Developer

Rhianna began her career in web development by self teaching html and css, before taking on an apprenticeship with Receptional. Rhianna also had SEO training at the beginning of her apprenticeship. Outside of work she enjoys spending time doing writing, art and more recently rock climbing.

Pip Mailing

Business Development Manager

Pip joined Receptional in May 2016. He has extensive experience of both B2B and B2C marketing. Earlier in his career Pip established and successfully managed several fashion retail businesses. He also has a good knowledge of the music industry and the artisan food and restaurant supply sectors. Pip’s approach centres around understanding the needs and objectives of each client.

Maxine Wilson

Business Development Manager

Maxine has been with Receptional since March 2015 having previously managed her own online retail company. Her primary focus at Receptional is to build awareness about Receptional’s capabilities among prospective clients, and develop and maintain relationships with current and past clients. Outside of work Maxine enjoys horse riding and spending time with her family.

David Smith

Co-Founder and Chairman

David Smith, a founding director, is our resident academic who studied and taught engineering at Iowa State University in the USA before returning to the UK as a Senior Lecturer at Cranfield University and then the Senior Business Development Manager at Silsoe Research Institute.

Robert Brown

Finance Director

Robert Brown is Receptional’s Finance Director. He is also Director of Landers Accountants, and has solid experience of working closely with many owner-managed businesses – ranging from £30,000 turnover start-ups to multi-million turnover household names. Robert is married with 2 sons, which keeps him busy! When he finds time, he likes to don an anorak and pursue his love of the railways.