Yahoo! launches new ad ranking service
Yahoo! has announced details of a new search marketing ranking model.Set to be launched on February 5th, the service will rank all American-based search advertisements on quality as well as the...
'BBC in talks to offer content on YouTube'
The BBC is in talks with Google about the possibility of making programmes available to watch via the search engine's YouTube website.Under the move, the broadcaster could offer content from its...
'Google prepares bid for in-game advertising firm'
Google is preparing a bid for computer game advertising company Adscape, a press report suggests.According to an article by the Wall Street Journal (WSJ), the search engine giant is looking to reach...
Yahoo! launches financial advice section
Yahoo! has announced it is to start offering financial advice.The news comes as the search engine giant looks to increase advertising revenue from the personal finance industry.Richard Kosinski,...
'Online ad budgets see record spend rise'
British online advertising budgets have seen their sharpest rise for over five years, a new report suggests.According to the Bellwether Report released by the Institute of Practitioners in...
Microsoft adCenter launches new services
Microsoft is set to reveal the launch of nearly 60 new technologies for its adCenter platform. The move, at Microsoft's annual Demo Fest, will see the company focus on seven areas of online...
'User-generated video sites attract fraction of ad revenue'
User-generated video websites are set to generate only a fraction of online advertising revenue this year, a new study claims.According to research by Screen Digest, the likes of YouTube and MySpace...
BBC in online ad move
The BBC is set to hire dozens of advertising executives in an attempt to increase online revenue, it has emerged.In a move set to generate millions of pounds in revenue, the broadcaster will aim to...
Yahoo! signs deal with US media firm
US media firm Morris Communications Company has entered into an agreement with Yahoo! in which existing Yahoo! users will be made accessible via a new communication channel. Through the deal Morris...
Google top of the Brit brands
Google is Britain's favourite brand, a new report claims.It is the first time the search engine giant has featured in Millward Brown's poll of Britain's top ten brands.Account director Peter Walshe...
Google and Mediasurface announce search partnership
Mediasurface has announced details of a search distribution partnership with Google.Under the deal, the British-based internet content management company will see its Morello service integrated with...
'Companies may be able to advertise through competitors search'
British advertisers could soon be able to market their products to internet users searching for rival brands, an expert has claimed.Currently when users enter a term into search engines such as...
Miva makes move for Google
Miva has announced it is to terminate its advertising contract with Yahoo! in favour of rival search engine Google.Starting from January 27th, Google will provide search advertising on applications...
Google makes Chinese mobile connection
Google has announced details of a partnership with China Mobile that is set to give customers in the Asian country the chance to search the internet from their mobile phones.Using Google's search...
Yahoo! to launch GPS service
Yahoo! has announced details of a new service with global positioning satellite (GPS) company Dash Navigation that will allow users to search for products and businesses while driving their cars....
'Microsoft and Google battle it out to be UK number 1'
Microsoft and Google are the two of the most popular websites in Britain, a new survey has revealed.Figures released by comScore Networks show that during November Microsoft sites were visited for 24...
'Google to make Chinese investment'
Xunlei, a Chinese website that allows users to share video footage, is set to receive investment from Google, according to its head of the operations in Shanghai.Henry Wang told Bloomberg reporters...
Google looks to the stars
Google has announced details of a partnership with America's National Aeronautics and Space Administration (NASA) that will see the search engine giant provide imagery and information from the space...
Google 'top of the searchers'
Google is the most popular search engine in the United States, according to new research.Figures released by Nielsen//NetRatings claim that around three billion internet searches were carried out...
Swedish firm to launch photo search service
Polar Rose has announced details of a product that will allow users to search the internet using facial recognition technology.The plug-in browser from the Swedish company is set to make images...
Social sites prove most Google searched
Google has revealed that the names most commonly typed into its search engine were those of social networking sites Bobo and MySpace.Other highly rated words, like "video" - which was found to be the...
British online consumers 'don't shop around'
With billions set to be spent online over the festive period this year in the UK, many people are not making the most of the retail choices on offer, according to new research from Royal Mail....
Google launches new search service
Google has launched a service that will allow users to search over seven million patents granted in the US.Under the new patent search facility consumers will be able to view details of copyright...
Yahoo! makes video news service easy as ABC
Yahoo! has announced it is to expand its video content partnership with American news provider ABC.Under the deal, the search engine company is set to receive video footage from breaking news stories...
Yahoo! and IBM team-up for free search service
Yahoo! has announced details of a partnership with IBM that will offer businesses a free search service.Although IBM's OmniFind product currently allows companies to search through internal documents...
'Yahoo! searches for partners to answer new service'
Yahoo! is looking for major British brands to become partners in its newly launched Answers service, according to a media report.A report by Brand Republic indicates the search engine giant wants to...
Google launches 'click-to-call' service in India
Google has announced the launch of a new advertising service in India.'Click-to-call', in conjunction with search engine's advertising programme AdWords, will allow users to speak over the telephone...
Yahoo! puts Project Panama in motion
Yahoo! has announced its Project Panama is set to be fully operational from next March, three months behind schedule.The company hopes the new marketing software will emulate rival search engine...
Google takes to the Sky
Google has announced details of a partnership that will see the search engine develop British Sky Broadcasting's (Sky) broadband service.Under the deal, Google will provide the satellite broadcaster...
Yahoo! to undergo company restructure
Yahoo! has announced it is to simplify its business as it attempts to catch up on market leader Google.In a statement released earlier today, the search engine firm is to reorganise its management...
Yahoo! and Reuters launch user-generated news service
Yahoo! has teamed up with news agency Reuters to launch a website inviting readers to become 'unofficial' photojournalists.The You Witness website will allow users to upload picture and video footage...
'Online ad market to grow by 28%'
The online advertising market is set to grow seven times faster than the offline sector, according to a study by an industry specialist. In the latest figures by ZenithOptimedia, internet advertising...
Google retires Answers service
Google has announced the closure of its Answers function.Previously the search engine giant allowed users to ask a team of researchers a question on any topic they wished for a 50 cent (25 pence)...
Yahoo launches social network site
Yahoo has launched a social networking website that will allow mobile subscribers to share pictures and videos with their friends.The Mixd website will also let users send text messages to large...
'Online videos taking up TV viewing time'
The rising popularity of online videos is starting to infringe on television viewing time, a new study reports.Figures released by ICM, in conjunction with the BBC, claim that 43 per cent of people...
Google's map service shows out-of-date UK cities
Google Earth, Google's global mapping service, has recent images of London, despite pictures of other British cities being up to five years out of date.Although Google Earth shows pictures of recent...
'Surfers may benefit from end to free press releases'
Internet surfers could be in line for better news content following a decision by online marketer PRWeb to put an end to issuing free press releases.Although the company claims to have pioneered the...
Google launches free mobile service
Google is preparing to launch a free ¬e-mail service for mobile phone users in Britain.The news follows the search engine's announcement that it is to roll out a similar scheme in America,...
'Long-term registration can improve search rankings'
Registering a domain name for a long period of time may help websites improve search engine rankings, a new study claims.Research by Webmaster World suggests those who register a domain name under...
Google still most popular US search engine
Google is still America's number one search engine, a new study has revealed.Figures released by Nielsen//NetRatings show 49.6 per cent of web searches were carried out on Google during October.The...
Yahoo announces deal with US newspapers
Yahoo! has announced it has struck a deal with seven American newspaper organisations, which will see them share online advertising, content and technology.The deal will allow 176 regional newspapers...
Online ads benefit from "truly global medium"
The majority of traffic generated by the top 25 US web properties comes from outside the country, according to a new study demonstrating how global the internet has become.In 1996, Americans...
Advertising budgets 'heading online'
Figures vary but there seems to be a significant shift towards online outlets for business advertising, according to new research carried out by the American Advertising Federation (AAF).Turning up a...
IAB Engage presents 'future of internet ads'
The future of online advertising was top of the agenda for all those assembled at the 2006 Internet Advertising Bureau's (IAB) Engage conference held in London recently.Yahoo!'s chief executive and...
Yahoo! teams up with Vodafone
Yahoo! and Vodafone have agreed to work in collaboration on a mobile advertising scheme which is expected to be rolled out across the UK during the early part of 2007.Under the terms of what both...
Consumers 'won't wait around online'
The consequences for online retailers whose websites suffer poor performance could be grim in terms of sales returns, according to a new study from JupiterResearch.Online shoppers cited a...
Google diagnosis 'more accurate than doctors'
When it comes to diagnosing an uncommon medical condition, the world's biggest search engine could be more reliable than your doctor's own knowledge, according to new research carried out in...
Every cloud has silver lining, new online ad research suggests
When it's raining outside online advertising is at its most effective, according to a new report from industry analyst Latitude.Companies looking to exploit the marketing opportunities offered by the...
Online shopping growth 'driven by men'
Men's reluctance to head to the shops and not the female love of retail therapy is driving the rapid growth in online sales in the UK, according to a new report from the British Council of Shopping...
Video ads online 'to be worth $410m this year'
In the wake of search engine giant Google's purchase of the video-sharing site YouTube, a new growth estimate suggests that online video advertising will be worth over $410 million by the end of 2006...
