Social media cannot be ignored
Online advertisers need to become aware of the benefits making use of social media websites can bring, an industry expert has suggested.According to Jalali Hartman, director of strategy at...
Marketers receive PPC guidance
Online marketers considering the use of pay-per-click (PPC) as part of their advertising campaign should approach with caution, it has been suggested.Writing on Promotion World, Monica Corral Lorica...
Pre-roll video advertising attracts users
The majority of consumers are open to the concept of pre-roll online video marketing, new figures reveal.According to figures released by Utarget, some 93 per cent of British users are receptive to...
Email campaigns can drive online revenue opportunities
By implementing an effective email marketing system online marketers can help increase their brand awareness and drive internet-based revenue, it has been suggested.Writing on E-consultancy, Graham...
Google integrates search results
Google has announced it is to integrate various elements of its search facilities into one service.Under the 'universal search' move, websites, video content, news and other elements will appear...
Advertisers issued with search optimisation guidance
By successfully optimising keyword content, online marketers can only increase search engine rankings, it has been suggested.
Writing on E-consultancy, Nathan Levi claimed: "If used effectively, copy...
Repeated exposure to banner ads can drive traffic
Incidental exposure to online adverts can still help companies increase website traffic and brand awareness, a new study reveals.According to findings in the Journal of Consumer Research, many users...
Improper SEO may damage marketing attempts
By using "unethical" search engine optimisation (SEO) techniques, online marketers can end up doing more harm for their campaigns than good, it has been suggested.Writing on Search Engine Guide,...
Marketers should Digg further
Internet advertisers looking to utilise social media websites as part of their efforts to drive online traffic and increase incoming links are being advised to look beyond Digg.Writing on Search...
Marketers issued with video guidance
Internet marketers considering using video advertising as a means of increasing search rankings and drawing in traffic should make use of keywords, an industry expert has suggested.Writing on Search...
Online advertisers looking to social websites
An increasing number of search marketers are making use of social networking websites, new figures indicate.According to research conducted by iProspect, some 48 per cent of marketers are placing...
European click rates fall
Click-through rates are falling, new figures reveal.According to a study conducted by Adtech, 0.18 per cent of adverts attracted clicks from European internet users, the lowest proportion recorded...
Web analytics can help boost online advertising efforts
By using web analytics effectively online marketers could be able to optimise their marketing spend effectively, it has been suggested.Writing on E-Consultancy, Graham Charlton suggests that the use...
Growth recorded in display and search advertising
An increasing number of marketers are turning towards online advertising, new figures show.According to research released by Thomson Intermedia spending on display advertising witnessed growth of...
Marketers issued with link building guidance
Advertisers wishing to increase their attempts at search engine optimisation (SEO) should look to boost the number of incoming links, it has been suggested.Writing on Search Engine Guide, Debra...
Standard of online ads needs to improve
Internet advertisers need to increase the standard of their campaigns, it has been suggested.Lord Borrie, chairman of the Advertising Standards Authority (ASA), commented: "The boundaries of...
Advertisers should ensure keywords "yell"
Online marketers wishing to boost website traffic and revenue through the use of keyword searches could be advised to consider a number of tips issued by two industry experts.Speaking at SEW Live,...
First case study by Google Europe designed to add brand equity to its partners.
"By using Google AdWords to its full potential, we have shown just how effective pay per-click advertising can be in realizing advertisers goals in competitive markets."
Google AdWords has been...
Focus is key to boosting SEO
Concentrating on the promotion of a small number of website pages is the best way to improve search engine optimisation (SEO), it has been claimed.Terry Detty, writing on Promotions World, claims...
Mixing social media and affiliate marketing can drive online sales
Combining affiliate marketing techniques with social media websites could help online advertisers increase their brand awareness, it has been suggested.Writing on E-consultancy, Andrew Girdwood...
Marketers face difficulties tracking paid search campaigns
Internet advertisers experience difficulties in managing the effectiveness of their marketing campaigns, new figures reveal.According to research by WebTrends, 44 per cent of marketers believe...
Segregating emails can lead to better marketing campaigns
Breaking down emailing lists could help drive revenue for online marketers, a new study suggests.According to research by Internet Retailer, about 40 per cent of companies claimed that their email...
PPC can provide major boost to search results
Making best use of pay-per-click (PPC) is one of the most effective ways in which companies can increase their search rankings, an internet expert has suggested.Writing on his blog, online marketer...
Inadequate email response could damage online revenue
Companies could be losing out on online revenue by failing to respond to customer emails, a new study reveals.According to research by E-consultancy, only 36 per cent of firms responded to customer...
Paid search reported to be most effective
Making best use of paid search is the most effective way to improve search engine rankings, a new report shows.According to a business case study by E-consultancy, implementing a paid search campaign...
Social media marketers should consider campaign carefully
Companies considering using a social media advertising campaign are being advised to approach the sector with caution.Writing on E-consultancy, Site Visibility director Damon Lightley claims that a...
Marketers should not leave keywords up to chance
Firms wishing to increase their search engine rankings need to carry out as much keyword research as possible to discovering which keywords are best for attracting customers, a new study suggests....
B2B advertisers given keyword guidance
B2B marketers should look to avoid internal lingo and jargon in their keywords and use terms their target audience are likely to search for, an industry expert has suggested.Writing on Search Engine...
Microsites advised for viral campaigns
Companies wishing to increase their online revenue via viral marketing campaigns could be advised to consider creating a microsite, a new set of figures indicates.Research conducted by...
Title tags key to SEO
Title tags are crucial in terms of improving search engine optimisation (SEO), it has been suggested.Writing on Search Engine Guide, Jennifer Laycock advises that use of the tags is the best way for...
Online ads become increasingly 'entertaining'
An increasing number of internet marketers are looking to "entertaining" online adverts in a bid to draw in visitors, it has been revealed.Research conducted by the European Interactive Advertising...
Integration advised for search marketing
Companies are more likely to increase website traffic by integrating their natural and paid search campaigns, a new study reveals.Writing on Search Engine Watch, Greg Jarboe points to a study by...
PPC group issues click principles
A group of online marketers and search engines have issued a list of principles claiming what is needed for an effective pay-per-click (PPC) advertising campaign.The Click Quality Council believes...
Microsoft reports ad revenue rise
Microsoft has announced an increase in advertising revenue.In the three-month period ending March 31st, the company saw income rise by 23 per cent compared to the same period in 2006.Meanwhile,...
PPC can secure lifelong traffic
Advertisers need to make their pay-per-click (PPC) advertisements as attractive as possible so users have "little option" but to click through on to websites, it has been suggested.Writing on...
Users receptive to email marketing
Firms wishing to increase their website traffic and online sales could be well advised to consider email marketing, a new study indicates.According to research by Epsilon more than 84 per cent of...
Firms advised to become sociable in marketing campaigns
Despite the popularity of social media websites such as Digg and Netscape in driving online traffic and sales, marketers could do more to make these portals work for them, it has been claimed.Neil...
Advertisers should choose the keywords right for them
Companies wishing to increase their search engine rankings should determine which keywords will work best for their specific needs, one internet marketing expert has suggested.Writing on Search...
Social networking websites provide momentum for marketers
Companies looking to increase their online return of investment (ROI) could be well advised to consider a marketing campaign via a social media networking website, a new study suggests.According to...
Strong focus required for SEO
Marketers should be conscious of the full benefits of search engine optimisation (SEO), new research has indicated.As a study by Neutralize and E-consultancy reveals that some 62 per cent of firms...
Transparency advised in online marketing measurement
More needs to be done to make the process of measuring internet advertising transparent, the Interactive Advertising Bureau (IAB) has suggested.The news comes as the IAB requests comScore and Nielsen...
Social media marketers given link advice
Advertisers wishing to generate incoming links via social media websites should consider their campaign carefully, one industry expert has advised.Writing on Search Engine Land, Debra Mastaler,...
Google 'drives' online ad industry
Google continues to dominate the search engine advertising industry, a new study reveals.Research conducted by eMarketer reveals the company accounts for some 75 per cent of paid search revenue in...
Marketers advised to look beyond keywords
Those companies attempting to market new products and services on the internet could be advised to look beyond the use of keyword searches, it has been revealed.Writing on DM News, Danielle Leitch,...
Click fraud on the increase
Click fraud is on the rise, new figures suggest.According to a study by Click Forensics, the proportion of abuse within click schemes rose to 14.8 per cent over the first three months of 2007,...
Study reveals marketers fail to use internet's full potential
Medium-sized businesses could do more to attract internet users to their websites, a new study indicates.According to research by Microsoft, 61 per cent of British firms view e-commerce as a "...
Yahoo! may offer multimedia search results
Yahoo! could be set to expand its search results for British users beyond text.Under the move, the search engine giant is set to return a mixture of video, still images and audio clips and text, as...
AOL aims to be first stop for advertisers
AOL has announced it wishes to be a "one-stop shop" for online marketers.The news comes as the search engine giant reported details of five new advertising campaigns to be run in conjunction with...
Website accessibility is 'crucial' to generate more traffic
Companies which consider website accessibility, making their websites accessible to people with disabilities are more likely to generate website traffic, it has been indicated.Internet marketing...
Link building crucial in search marketing
Generating quality links is the most significant way in which to increase search engine rankings, it has been suggested.Writing on Freelance UK, Shaun Crowley claimed that popularity is the best way...
