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Category: "SEO"

May

20th

Rich Snippets: Use them or lose visits!

The days of boring, plain text organic search results are over. Make way for the ‘rich snippet’, a powerful way of enhancing search results that can increase the number of visits to your website by up to 30%! If you aren’t yet using them, Receptional can help mark up your site. Just get in touch...

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Apr

30th

7 recent Google algorithm updates you may have missed

When Google makes changes to its search algorithm, some updates pass quietly and some make themselves known. For search marketers, it’s imperative to know when these changes happen not only so you can understand changes in rankings and traffic, but also so you can adapt your SEO best practices and optimization techniques. So, below, I’ll...

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Posted by 1 Comment SEO
Mar

21st

The importance of Mobile Marketing Campaigns

In today’s digitally reliant society, the majority of us are attached to our mobile phones via a drip. This is why many businesses need an intravenous Mobile Marketing strategy to fully capture their audience base. Utilising responsive web design simply doesn’t cut it anymore. The nature of the mobile user has changed alongside the advent...

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Posted by 0 Comments SEO
Jan

4th

Chrome Store Optimization

Over the last few weeks, we have been helping with the launch of Majestic SEO’s new Chrome Extension. It took a few weeks, but it now seems that the extension is pretty prominent in the Chrome store. As I speak it is trending top of its class in the “Search Tools Extensions” category and ranks...

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Posted by 3 Comments SEO
Oct

15th

1st Position in Google Receives 53% of Clicks

Advertising on the most popular search engine, Google can be done in two ways; either through organic “natural” listings as a result of SEO activity, or through paid listings as a result of paid search advertising.  Many consider a successful online marketing campaign to consist of both (and other online marketing methods, such as email...

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Posted by 6 Comments SEO
Oct

10th

Google Updates their Page Layout Filter

Yesterday, Google’s Head of Webspam, Matt Cutts announced via Twitter that Google had launched an update to their page layout filter: The link referenced by Matt points to the original post on the Google Webmaster Central Blog back in January this year, introducing their “page layout” filter to the world. The aim of this update...

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Posted by 0 Comments SEO
Aug

7th

8 Ways to Get Kicked Out of Google

Website owners and bad SEOs who manage to get their website kicked out of Google don’t do it intentionally. Rather, they seemingly lack the knowledge to prevent it, and/or take too-bigger risks. Here are 8 ways to get your website kicked out of Google.  I suggest you understand these and keep well away from these...

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Posted by 4 Comments SEO
Jul

19th

Why You Suffered from the Google Penguin Update

According to Google, approximately 3% of sites were affected by the Penguin update on 24 April. A big reason why we believe so many blogs, businesses and websites fell victim to Google’s Penguin and Panda updates this year comes down to inexperienced, Black Hat, or just plain bad SEOs. If you have paid for and...

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Posted by 3 Comments SEO
Jul

12th

Search London – Schema Markup and Google+ Local Review

On Tuesday evening, I popped down to London with my colleague Nick Andrews to check out Jo Turnbull’s latest Search London event, Authorship and Schema Markup, Social Media and Google+ Local. The event was twice as good as any previous ones we had been to, with two excellent speakers on stage this time, as opposed...

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Posted by 4 Comments SEO
Jun

12th

Google Clarifies Preferred Mobile Website Implementation

Up until last week, webmasters and website developers have largely been in the dark when considering the best method of constructing a search friendly mobile website. Pierre Far, Webmaster Trends Analyst at the search giant Google finally offered some clarification on the issue at SMX Advanced, and gave some insight into recommendations for ideal implementation...

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Posted by 0 Comments SEO