Lauren Eaton

Senior Paid Media Manager

Lauren has an impressive professional background with six years of paid media experience. She has a track record of running successful cross-channel campaigns for well-known companies, including John Lewis, Harrods, Lloyds Banking Group, and Pokerstars. Before entering the paid media industry, Lauren worked at the Formula 1 team McLaren, where she contributed to building electronics for Formula 1, NASCAR, and IndyCars.

Outside of her professional life, Lauren enjoys cooking, walking, travelling, Formula 1 and spending time with family and friends.

Lauren Eaton

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News, insights & advice

Supercharging Your Advertising: Exploring 3 Game-Changing Features in Google Performance Max Campaigns

In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.

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