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Category: "Link Building"

Apr

22nd

Don’t Write Off Byline and Guest Post Links Just Yet!

Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain links in stories and guest posts. Go for a Google Plus link Many of the publishers I spoke...

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Posted by 0 Comments Link Building, PR
Mar

26th

Expert Tips: How to Remove a Google Manual Penalty Quickly

So, you’ve been hit by a Google manual penalty and you’re starting to notice the devastating effect it is having on your website. The recovery from this can be a hard, drawn out process. Unless you have a helping hand from the experts of course! At Receptional we have assisted a number of high profile...

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Feb

1st

Link Building In Action: Take Part To Win!

Over the last year, we’ve been having success using data as a tool to build links. Data speaks to different people in different ways, and allows for different interpretations (and ultimately, different types of content) to be created and published on the internet. Data can also be presented in a variety of formats, which allows...

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Jan

30th

Is Guest Blogging Dead? The Truth

Matt Cutts’ latest blog post titled ‘The decay and fall of guest blogging for SEO’ stirred a number of reactions (426 comments on his blog post to be precise). And with an opening paragraph like this, you can understand why: “If you’re using guest blogging as a way to gain links in 2014, you should...

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Jan

8th

19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links

Google has made large numbers of changes to its search algorithm over the past year or so, most notably the Penguin update. As a result there’s confusion over what counts as clean link building – and what is dodgy. Video blogs from Matt Cutts, the head of Webspam at Google, as well as his Q&As at...

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Nov

15th

Where to get referral traffic that converts into sales

An integrated marketing strategy is important to online success. Businesses can’t solely rely on one or two channels to send unlimited  traffic. There are many ways to drive traffic: organic and pay per click (PPC), but the one I have focused on in this blog is referral traffic.  This is traffic that is coming from...

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Oct

31st

5 Reasons to Audit Your Backlink Profile

Most agencies now offer an SEO Audit. An SEO audit is an essential task at the beginning of any new SEO contract. I’ve yet to take on a client who got the SEO “right” from the start, or didn’t have areas that required significant improvement (and more importantly, would drastically improve their organic visibility with a...

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Oct

8th

Penguin 2.1 (Penguin 5): The Fight Against Link Spam Continues

Another Penguin update worked its way through Google’s index on October 4th. According to Matt Cutts, head of Google’s web spam team, the update would affect about 1% of all searches. More of the Same? Officially, this is penguin 2.1, the second installment of the second generation Penguin technology that originally rolled out in March...

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Oct

8th

10 Sure-fire Content Ideas That Will Make Your Site A Link Magnet

We know that, for your site to get to the top of the search rankings, you’re going to need to attract links – and lots of them. One of the best ways of attracting links is by creating fantastic content. Which, almost certainly means lots of content, lots of promotion, and lots of ideas. In...

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Sep

24th

11 Link Schemes Google Hates And 11 Techniques To Replace Them

Over the past two years, Google has been doing its utmost to prevent webmasters and marketers alike from spamming its results. After years and years of webmasters, marketers and just about everybody with a website trying to manipulate Google results by the way of Black Hat SEO techniques and aggressive link building, Google hit back...

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