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Category: "Link Building"

Jan

8th

19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links

Google has made large numbers of changes to its search algorithm over the past year or so, most notably the Penguin update. As a result there’s confusion over what counts as clean link building – and what is dodgy. Video blogs from Matt Cutts, the head of Webspam at Google, as well as his Q&As at...

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Nov

15th

Where to get referral traffic that converts into sales

An integrated marketing strategy is important to online success. Businesses can’t solely rely on one or two channels to send unlimited  traffic. There are many ways to drive traffic: organic and pay per click (PPC), but the one I have focused on in this blog is referral traffic.  This is traffic that is coming from...

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Oct

31st

5 Reasons to Audit Your Backlink Profile

Most agencies now offer an SEO Audit. An SEO audit is an essential task at the beginning of any new SEO contract. I’ve yet to take on a client who got the SEO “right” from the start, or didn’t have areas that required significant improvement (and more importantly, would drastically improve their organic visibility with a...

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Oct

8th

Penguin 2.1 (Penguin 5): The Fight Against Link Spam Continues

Another Penguin update worked its way through Google’s index on October 4th. According to Matt Cutts, head of Google’s web spam team, the update would affect about 1% of all searches. More of the Same? Officially, this is penguin 2.1, the second installment of the second generation Penguin technology that originally rolled out in March...

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Oct

8th

10 Sure-fire Content Ideas That Will Make Your Site A Link Magnet

We know that, for your site to get to the top of the search rankings, you’re going to need to attract links – and lots of them. One of the best ways of attracting links is by creating fantastic content. Which, almost certainly means lots of content, lots of promotion, and lots of ideas. In...

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Sep

24th

11 Link Schemes Google Hates And 11 Techniques To Replace Them

Over the past two years, Google has been doing its utmost to prevent webmasters and marketers alike from spamming its results. After years and years of webmasters, marketers and just about everybody with a website trying to manipulate Google results by the way of Black Hat SEO techniques and aggressive link building, Google hit back...

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Sep

10th

An Update To Google’s Link Schemes Document: Is This The End For Guest Posting?

Image courtesy: Chandrachoodan Gopalakrishnan By now you have probably heard that Google has made an update to the “Link Schemes” portion of their Webmaster Tools. This update quickly became big news in the SEO industry as links are a huge part of SEO. The update also garnered attention because it discussed the practice of guest...

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Aug

30th

4 Simple Tips To Gain The Most Out Of Your Blogger Outreach Project

Everyone who’s anyone in the realm of digital marketing will know that blogger outreach has exploded in the last couple of years. More and more people are seeing the value of themselves being a blogger. Likewise, marketers have figured out that there is an advantage in utilising bloggers to boost their business’ content marketing strategy....

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Aug

6th

9 Traits of a Lazy Link Builder

With so much free material about building your brand online, website optimisation and good advice about link building, it amazes me that in the year 2013, I still see such shoddy link building services being offered with even shoddier marketing efforts in place. One can have their own opinion on the annoying Go Compare and...

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Jul

29th

Which is the best newspaper to get a link from?

The internet is vast. And so too is the data it contains. There is a lot of data readily available (often by third parties) that we can use to make sound judgements on a variety of dimensions and questions. I don’t have a natural affinity for numbers or raw data, but I do understand the...

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