The solution
With the expertise of our in-house creative team, we embarked on the following journey:
We built a suite of campaign designs from scratch, guided by our thorough understanding of the client and their needs. Our final designs were created through the lens of the brand, with the correct message and target audience we needed to connect with.
- Stage 2 – Visual engagement
We created a detailed explainer video to showcase the new digital dashboard and introduce the vast range of powerful features it provides. Our team ensured the video was optimised for viewing across several devices. We combined in-house 3D animation with live-action stock footage, adding a human touch to the tech-based service, which was important for the brand.
- Stage 3 – Manifesting the campaign
Arriving at the end of our mission, we produced over 250 still and video digital assets for the campaign. With the help of our in-house Paid Media team, this spanned across multiple channels – including LinkedIn, Facebook, Google Ads, and more.