How Betting Brands Can Use Google’s New Features to Win FTDs

How Betting Brands Can Use Google’s New Features to Win FTDs

The online gambling market is growing by 11% a year, according to Zion Market Research. Much of the growth is occurring online and digital businesses are well-placed to benefit.

Search marketing – promoting your brand on Google’s results pages – will be the key to success in this digital world. It’s important to have a clear plan for your approach to Google’s organic listings. Which, in turn, depends on an understanding of the market – and the competition.

This is why Receptional has benchmarked the performance of the leading brands around the world, to understand:

  • Who’s winning?
  • What can we learn from those successes?
  • Where are the hidden opportunities?

In this eBook, we reveal our results, evaluating:

  • Three key markets: football betting, horse racing and online casino
  • Five key countries: Brazil, Germany, Spain, UK and USA
  • Four new Google features: People Also Ask, Top Stories, Featured Snippets and Google Discover.

    Download your copy now

    Meet the author


    by Justin Deaville
    Managing Director

    Related articles

    Celebrating Success: 7 Internal Promotions

    Celebrating Success: 7 Internal Promotions at Receptional

    Dive into our blog for all the details on our 7 internal promotions and join us in celebrating these achievements!

    Read now

    Power Rankings

    Introducing The Power Rankings

    Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! We're excited to introduce our latest offering: The Power Ranking's, which we will be updating for you monthly.

    Read now

    Introducing Search Generative Experience (SGE)

    Introducing Search Generative Experience (SGE)

    Google is shaking up the search landscape once again with its latest innovation: Search Generative Experience (SGE). But what exactly is SGE, and how will it impact your online presence?

    Read now

    Contact us

    Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.