3 Under-the-Radar YouTube Tactics That Will Grow Your Brand

3 Under-the-Radar YouTube Tactics That Will Grow Your Brand

by Chris Whyatt
Agency Innovation Lead

6 September 2023

YouTube is a powerful platform for marketing your brand and products. With over 2 billion active users, it’s the second most visited website in the world. But with so much competition, it can be hard to stand out from the crowd.

That’s why it’s important to use some of the more underrated tactics on YouTube to get ahead. In this blog post, I’ll share three of my favourites.

    1. YouTube Shorts

    YouTube Shorts is a new feature that allows users to create and share short videos up to 60 seconds long. It’s quickly becoming a popular platform, with over 1.5 billion active users.

    Marketing directors can use YouTube Shorts to reach a younger audience that may not be interested in traditional YouTube videos. They can also use Shorts to create more engaging and shareable content.

    For example, a clothing brand could create a series of YouTube Shorts showing how to style their clothes. Or, a food brand could create Shorts with recipes for their products.

    2. YouTube Live Events

    YouTube Live is a great way to connect with your audience in real time. You can use it to host Q&As, product launches, or even concerts.

    Live events are a great way to build excitement and engagement around your brand. They also give you a chance to interact with your audience and answer their questions.

    For example, a tech company could use YouTube Live to announce a new product. Or, a beauty brand could use it to host a makeup tutorial.

    3. Collaboration with other YouTubers

    Collaborating with other YouTubers is a great way to reach a new audience and grow your channel. When you collaborate with another YouTuber, you’re essentially cross-promoting your channels to each other’s subscribers.

    This is a great way to get in front of a new audience that might not be familiar with your brand. It’s also a great way to get exposure to your products or services.

    For example, a travel brand could collaborate with a travel vlogger to create a video about their latest destination. Or, a food brand could collaborate with a cooking YouTuber to create a recipe video.

    Bonus tip: Analytics

    YouTube Analytics is a powerful tool that can help you track the performance of your videos and campaigns. This information can help you optimise your content and improve your results.

    For example, you can use YouTube Analytics to see which videos are getting the most views, which demographics are watching your videos, and which keywords people are using to find your videos.

    By tracking your results, you can see what’s working and what’s not. This information can help you make better decisions about your YouTube marketing strategy.

    These are just a few of the many underrated tactics that marketing directors can use on YouTube. By using these tactics, you can reach a wider audience, engage with your customers more effectively, and grow your brand.

    What are you waiting for? Start using YouTube today!


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