Sportsbook operator comes home first at the Cheltenham Festival

The Cheltenham Festival logo

The Cheltenham Festival is one of the biggest events in the sporting events calendar – and a critical period if you’re in the gaming industry. In SEO terms, nothing quite matches the volume Cheltenham generates.

The challenge

Our client tasked us with helping them become the #1 sportsbook operator during the Cheltenham Festival on desktop and mobile. They wanted to:

  • Get into 1st position for all of their target keywords
  • Stay there for the entire Cheltenham Festival.

The solution

In-depth competitor research allowed us to fully understand the target market, precisely when interest in Cheltenham started and when customers were likely to convert.

Creative content production from our in-house team supported our efforts to generate great links for our client from top-tier publications in their target niche.

We developed an agile link building strategy, to ensure our client got maximum benefit from our activity, without wasting budget.

Horses racing like those at The Cheltenham Festival

We registered an all-time high in rankings, impressions, clicks and activations across all of our products. Really well done this year!


SEO Manager, Leading Sportsbook Operator

The results

The targeted terms had pre-festival search volumes of over 170,000 searches.

Desktop

Our client rose to - and stayed in - the #1 betting operator position, on average, for all of the 20 terms we targeted.

During the festival, we were able to gain an additional 10 positions overall against fierce competition.

Mobile

Our client rose to - and stayed in - the #1 betting operator position for 16 of the 20 terms we targeted, on average, with two other terms in the second position.

During the festival, we were able to gain an additional 48 positions overall against fierce competition.

You can learn more in our eBook, How Marginal Gains Can Get You Lengths Ahead at Cheltenham.

The results our SEO work generated for a sportsbook operator at the Cheltenham Festival

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