Becoming #1 operator during the Cheltenham Festival

The challenge

Our client tasked us with helping them become the #1 operator during the Cheltenham Horse Racing Festival on desktop & mobile.

We were tasked with:

  1. Get into 1st operator position for all of their target keywords
  2. Stay there for the entire Cheltenham Festival

What we did

  • In-depth competitor research allowed us to fully understand the target market, precisely when interest in Cheltenham started and when customers were likely to convert
  • Creative content production from our in-house team supported our efforts to generate great links for our client from top-tier publications in their target niche
  • Developed an agile link building strategy to ensure our client got maximum benefit from our activity, without wasting budget

Services used

Insights & Strategy

Creative Content

Conversions

Reporting & Insight

The results

The targeted terms had pre-festival search volumes of over 170,000 searches.

Desktop

Our client rose to, and stayed in the number 1 betting operator position on average for all of the 20 terms we targeted.

During the festival we were able to gain an additional 10 positions overall against fierce competition.
 
Mobile

Our client rose to, and stayed in the number 1 betting operator position for 16 of the 20 terms we targeted on average, with two other terms in the second position.

During the festival we were able to gain an additional 48 positions overall against fierce competition.

We registered an all-time high in rankings, impressions, clicks & activations across all our products. Really well done this year!”

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