SEO: Auto Insurance

SEO: Auto Insurance

In a competitive and price-sensitive market, ranking at the top of Google can be worth tens of millions of searches.

This report, in partnership with the Financial Services Forum, looks at the top performers in one such market: car insurance.

It not only ranks the performers but analyses what they’re doing right, drawing some general lessons that could apply to any business.

Jazmine Brace, Marketing Manager at Mustard, and Mark Evans, Marketing Director at Direct Line, feature in exclusive interviews, discussing their approach to both branding building and SEO.

Key insights:

  • There are 76,000 commonly used car insurance keywords, accounting for 4.5 million searches a month
  • Price comparison sites dominate rankings, but there are still opportunities for smaller brands to compete
  • A mixture of on- and off-page SEO is needed in the temporary, young driver, classic car and multi car niches.

Download your copy now

Visit the Financial Services Forum website to download.

Meet the author


by Justin Deaville
Managing Director

Related articles

A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

Read now

Photographs of the Receptional team collecting awards

Receptional Wins 6 Awards for Our Culture and Campaigns – and Secures 6 More Nominations

Receptional is celebrating six award wins – and six more nominations – recognising our culture, finance campaigns, and growth in sports betting and iGaming.

Read now

Jack Rose, Receptional's Operations Director, takes some time out carp fishing

Jack’s Story: From SEO Consultant to Operations Director in 4 Years

Our new film shares the story of Jack Rose - a keen carp angler and our Operations Director. He discusses his career path and opportunities at Receptional.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.