SEO: Auto Insurance

In a competitive and price-sensitive market, ranking at the top of Google can be worth tens of millions of searches.

This report, in partnership with the Financial Services Forum, looks at the top performers in one such market: car insurance.

It not only ranks the performers but analyses what they’re doing right, drawing some general lessons that could apply to any business.

Jazmine Brace, Marketing Manager at Mustard, and Mark Evans, Marketing Director at Direct Line, feature in exclusive interviews, discussing their approach to both branding building and SEO.

Key insights:

• There are 76,000 commonly used car insurance keywords, accounting for 4.5 million searches a month
• Price comparison sites dominate rankings, but there are still opportunities for smaller brands to compete
• A mixture of on- and off-page SEO is needed in the temporary, young driver, classic car and multi car niches.