In a competitive and price-sensitive market, ranking at the top of Google can be worth tens of millions of searches.
This report, in partnership with the Financial Services Forum, looks at the top performers in one such market: car insurance.
It not only ranks the performers but analyses what they’re doing right, drawing some general lessons that could apply to any business.
Jazmine Brace, Marketing Manager at Mustard, and Mark Evans, Marketing Director at Direct Line, feature in exclusive interviews, discussing their approach to both branding building and SEO.
Key insights:
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by Justin Deaville
Managing Director
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