SEO: Retail Banking

SEO: Retail Banking

Retail banking can be a slow-moving sector, with the big four (Lloyds, HSBC, Barclays and Natwest) still holding the majority of accounts in the UK.

Unsurprisingly, innovation can be similarly glacial.

Since 2013, 36 new start-up banks have been authorised by the Bank of England, including mass-market, household names such as Starling and Monzo.

But if customers are willing to move, where are they going to find their next bank?

This report, in partnership with the Financial Services Forum, explores the role of SEO in the banking space.

There are more than 2,600 commonly used retail banking keywords in the UK. These account for 14 million searches a year.

By retrieving this data and finding out exactly what people are searching for, we found:

  • Which brands attract the most organic traffic
  • What the winning brands do well that others could learn from
  • Where the opportunities lie.

We will also uncover insights from practitioners in the space through in-depth interviews.

To find out more and see how you could become a market leader, download our SEO report today! 

Download your copy now

Meet the author


by Justin Deaville
Managing Director

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