Which Sportsbook Brands Are Performing Best on Google?

Sportsbook is among the most competitive search markets. Increasing regulation is making it doubly difficult to succeed. And the pace of change is extremely rapid. All of which means it’s more important than ever to understand what your customers and competitors are doing.

To help, we surveyed 400 potential punters, identified 75 million relevant searches, and benchmarked the performance of 2,000 sites across the sportsbook sector. And we’ve drawn all of our research together into this 16-page eBook, covering:

• How to make your brand memorable in the minds of customers
• Which operators are dominating horse racing and football betting searches
• Who’s appearing for top, middle and bottom of the funnel keywords
• What you can do to optimise your site and stay competitive in sportsbook.

There’s also a bonus chapter on Euro 2020, including the operators that won at each stage of the tournament and the lessons we can learn for the 2022 World Cup.