Sportsbook is among the most competitive search markets. Increasing regulation is making it doubly difficult to succeed. And the pace of change is extremely rapid. All of which means it’s more important than ever to understand what your customers and competitors are doing.
To help, we surveyed 400 potential punters, identified 75 million relevant searches, and benchmarked the performance of 2,000 sites across the sportsbook sector. And we’ve drawn all of our research together into this 16-page eBook, covering:
There’s also a bonus chapter on Euro 2020, including the operators that won at each stage of the tournament and the lessons we can learn for the 2022 World Cup.
Download your copy now
by Claire Philbin
Paid Media Manager
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Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.
2023’s Top Acquisition Channels for Sports Betting & iGaming Brands
Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.
How to Battle the “Coverage Blues” in Digital PR
Having a tough time generating media coverage? Find out what our digital PR team do, to plan, run and monitor campaigns, and fight off those coverage blues.
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.