Receptional Secures Investors in People Status

Receptional Secures Investors in People Status


by Luke Nava
Marketing Manager

24 June 2021

Receptional has achieved three-year accreditation from Investors in People – the global benchmark for people management. It means that “principles and practices around supporting people are in place and everyone understands how to use them to make work better.”

We pursued accreditation, to understand the areas we needed to strengthen, to help our people thrive as we grow. An initial assessment in 2020 showed that we met six out of the nine criteria needed for the accreditation. But it also highlighted room for improvement in how we developed leaders, managed performance and recognised our people.

Since then, Receptional’s senior team has worked closely with Investors in People, to introduce new initiatives to address these areas and achieve the accreditation. These include:

  • a Leadership Charter
  • the promotion of team members into team leader roles
  • a focus group to raise and resolve issues
  • a skills matrix to make responsibilities and salary bands more transparent
  • a values-based appraisal system
  • learning and development programmes for both new and existing team members
  • monthly performance prizes, alongside existing salary review and bonus schemes.

The changes have been welcomed by the Receptional team, with feedback such as:

  • “Something is different in the way things are done now – it’s much more positive”
  • “There is a change to the appraisals – they are more detailed and I can see I have a plan”
  • “You can see others getting recognised for the good work they are doing”
  • “I feel much more appreciated”.

Justin Deaville, Managing Director, Receptional, says: “It’s vital for us that the growth of our agency doesn’t come at the detriment of our people. Pursuing Investors in People accreditation has enabled us to put the processes in place that ensure everyone understands their role at Receptional, has the support and training they need to grow with us, and feels recognised and rewarded for their part in our success.”

Paul Devoy, CEO of Investors in People, adds: “We’d like to congratulate Receptional. Being accredited with ‘We invest in people’ is a remarkable effort for any organisation, and places Receptional in fine company with a host of organisations that understand the value of people.”

Get all our news & insights delivered straight to your inbox

Related articles

A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

Read now

Photographs of the Receptional team collecting awards

Receptional Wins 6 Awards for Our Culture and Campaigns – and Secures 6 More Nominations

Receptional is celebrating six award wins – and six more nominations – recognising our culture, finance campaigns, and growth in sports betting and iGaming.

Read now

Jack Rose, Receptional's Operations Director, takes some time out carp fishing

Jack’s Story: From SEO Consultant to Operations Director in 4 Years

Our new film shares the story of Jack Rose - a keen carp angler and our Operations Director. He discusses his career path and opportunities at Receptional.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.