Robin Smith has joined Receptional as our first Creative Director.
Robin brings 35+ years’ experience across design and creative leadership roles in some of the world’s top agencies. His work – for clients such as Audi, Ikea and Sprite – has won more than 100 creative and effectiveness awards since 2008, including Cannes, Clio, D&AD and EFFIES.
Robin was most recently Group ECD for Geometry and Ogilvy in Budapest, Hungary. Before that he spent 11 years in Dubai, establishing OgilvyAction and Geometry’s MENA presence. He took it from zero to $5.6 million, 44 people and 66 awards in six years, making it the most-awarded office in the Ogilvy network three years running. Robin’s also held creative leadership roles at M&C Saatchi and Imagination in Dubai and multiple London agencies.
At Receptional, Robin will lead the development of a new creative services offering, to complement our existing strengths in SEO, search and social advertising, content marketing, digital PR and linkbuilding.
Justin Deaville, Managing Director, Receptional, says: “Digital marketing is becoming increasingly multi-channel and we’re seeing growing demand for creative campaigns that span owned, earned, paid and social media. Robin has so much experience of delivering these stand-out ideas and we’re excited for the new dimension he’ll bring to our work.”
Robin adds: “Receptional is full of smart, friendly people who know their channels inside out and are passionate about delivering highly effective work for clients. I’m looking forward to bolstering its strengths in design, video and creativity more broadly, and supporting its already strong growth and retention rates.”
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