Magazine and print advertising spend dropped 30% and 46% respectively, between 2020 and 2021. Meanwhile digital spend rose 13%. What’s more, Analytic Partners’ research showed that campaigns spanning two or more channels were up to 35% more effective than their single-channel counterparts.
As such, digital multi-channel advertising is a must these days. But how you do you implement it?
In this 16-page eBook, our Paid Search and Social team look at the steps:
- Understanding your target audience through personas
- Defining your marketing funnel – and which channels to use when
- Testing messages for awareness, consideration and conversion
- Executing campaigns across Facebook, Google, LinkedIn and YouTube
- Assigning budget to targeting and remarketing activity correctly.
Download your copy now
Meet the author
by Callum Riches
Head of Paid Media
Related articles
Celebrating Success: 7 Internal Promotions at Receptional
Dive into our blog for all the details on our 7 internal promotions and join us in celebrating these achievements!
Introducing The Power Rankings
Are you curious about how your company stacks up against the competition in the dynamic worlds of casino, horse racing, and football leagues? Look no further! We're excited to introduce our latest offering: The Power Ranking's, which we will be updating for you monthly.
Introducing Search Generative Experience (SGE)
Google is shaking up the search landscape once again with its latest innovation: Search Generative Experience (SGE). But what exactly is SGE, and how will it impact your online presence?
Contact us
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.