Lead magnets have been a tool in the marketer’s toolbox since the invention of the first cut-out coupons in magazines. (If you’re in a rush, you can download the eBook here)
While vouchers haven’t gone away, the concept of a gift in marketing has evolved over time.
You might be asking yourself three questions:
- What is a lead magnet?
- What makes a good lead magnet?
- Why do I need a lead magnet?
The truth is, businesses of all types, sizes and industries can benefit from lead magnet marketing. Which is why we’ve created this eBook: The Ultimate Guide to Lead Magnets with 25 Content Ideas.
In short, a lead magnet is a conversation-starter with a target customer in mind. It’s a critical touchpoint in the customer journey. Highly effective lead magnets are informative, educating your customer, while also reinforcing your reputation as a trusted brand.
We have identified 25 different types of lead magnet ideas. Each has a different value proposition. Some of the examples are more unique, if you’re looking to cut through the noise and stand out.
We always suggest that a good starting point is a short-form content piece. Build a ‘minimum viable product’ and then test the strategy out. From there, you can move on to some of the longer-form and more creative ideas.
So, if you’re looking to create a lead magnet, just download this eBook.
But if you haven’t got the in-house design capacity, or are after a bit of help in content promotion, feel free to reach out. We would be more than happy to extend the services of our design team, and have experts in both paid advertising and organic content promotion. Please contact us below.