Decoding the gamer’s mind: unveiling the secrets behind casino brand preferences (Ontario edition)

Since iGaming began operating in Ontario, Canada in April 2022, the industry continues to develop. In light of the digital age, new online protection, regulations, and marketing limitations have been introduced with the aim to protect the mental and financial well-being of each gamer. With different regulations for each province, all eyes are on the Alcohol and Gaming Commission to continuously review its approach to casino operator licenses.

This is why it’s important to stay on top of the game. Understanding consumers is more crucial than ever. To do this, we surveyed over 500 Canadian online casino players exploring gamers’ attitudes and what they enjoy most about the current online casino experience.

This eBook summarises our key findings:

1. Top Canadian casino gamer personas
2. Top brands chosen and why
3. New digital channels casino brands can explore
4. New online features gamers are looking for

From this, we can clearly see how and where online casinos can invest, to ensure they protect players and themselves, and make the most effective marketing decisions.