Brilliant Basics: How to Succeed with Facebook Ads in 2021

Brilliant Basics: How to Succeed with Facebook Ads in 2021

Did you know there are roughly 2.8 billion regular users on Facebook? That’s 1 in 3 people on the planet. And there’s a further 1 billion on Instagram. As such, Facebook advertising is an invaluable channel. And there is no shortage of opportunity.

Yet, Facebook Ads have never supported so many varied placements, or boasted so many different ad formats and features. It’s easy to get lost in the complexity. You’re up against increasing competition and inflating costs. But don’t let that deter you.

Whether you’re new to advertising or not, this eBook can help. It takes you through our 3 pillars of success, with actionable tips and trick, and useful tools:

  1. Strategy: how to structure your account, select campaign types and set budgets
  2. Audience: how to take a data-driven approach to targeting and prospecting 
  3. Creative: how to stand out against the competition and win more clicks.

Download your copy now

Meet the author


by Lee Gannon
Head of Paid Social

Related articles

Jack Rose, Operations Director at Receptional, explains why our true passion is table tennis

Beer Fridge and Ping-Pong Table: New Receptional Film Upends Agency Culture Clichés

Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.

Read now

A photograph of the Google Ads interface on screen

How Performance Max Could Enhance Your Marketing Strategy

Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.

Read now

A speaker on stage at Google Marketing Live 2022

22 Takeaways from Google Marketing Live 2022

Enhancing privacy, advancing AI. They were the two big themes at Google Marketing Live 2022. Here are our key takeaways covering YouTube, Search, Shopping and more.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.