Brilliant Basics: How to Succeed with Facebook Ads in 2021

Did you know there are roughly 2.8 billion regular users on Facebook? That’s 1 in 3 people on the planet. And there’s a further 1 billion on Instagram. As such, Facebook advertising is an invaluable channel. And there is no shortage of opportunity.

Yet, Facebook Ads have never supported so many varied placements, or boasted so many different ad formats and features. It’s easy to get lost in the complexity. You’re up against increasing competition and inflating costs. But don’t let that deter you.

Whether you’re new to advertising or not, this eBook can help. It takes you through our 3 pillars of success, with actionable tips and trick, and useful tools:

1. Strategy: how to structure your account, select campaign types and set budgets
2. Audience: how to take a data-driven approach to targeting and prospecting 
3. Creative: how to stand out against the competition and win more clicks.