Did you know there are roughly 2.8 billion regular users on Facebook? That’s 1 in 3 people on the planet. And there’s a further 1 billion on Instagram. As such, Facebook advertising is an invaluable channel. And there is no shortage of opportunity.
Yet, Facebook Ads have never supported so many varied placements, or boasted so many different ad formats and features. It’s easy to get lost in the complexity. You’re up against increasing competition and inflating costs. But don’t let that deter you.
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