Did you know there are roughly 2.8 billion regular users on Facebook? That’s 1 in 3 people on the planet. And there’s a further 1 billion on Instagram. As such, Facebook advertising is an invaluable channel. And there is no shortage of opportunity.
Yet, Facebook Ads have never supported so many varied placements, or boasted so many different ad formats and features. It’s easy to get lost in the complexity. You’re up against increasing competition and inflating costs. But don’t let that deter you.
Whether you’re new to advertising or not, this eBook can help. It takes you through our 3 pillars of success, with actionable tips and trick, and useful tools:
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Receptional has released a short film that upends the traditional agency cliché: that a table tennis table can make up for a toxic working culture.
Performance Max is Google Ads' newest goal-based campaign type. We take a look at what it is, how it works and the results from early Performance Max campaigns.