Did you know there are roughly 2.8 billion regular users on Facebook? That’s 1 in 3 people on the planet. And there’s a further 1 billion on Instagram. As such, Facebook advertising is an invaluable channel. And there is no shortage of opportunity.
Yet, Facebook Ads have never supported so many varied placements, or boasted so many different ad formats and features. It’s easy to get lost in the complexity. You’re up against increasing competition and inflating costs. But don’t let that deter you.
Whether you’re new to advertising or not, this eBook can help. It takes you through our 3 pillars of success, with actionable tips and trick, and useful tools:
Download your copy now
by Callum Riches
Head of Paid Media
Revealed – The Top Channels Influencing High-Net-Worth Individuals’ Research
Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.
3 Tips for Creating Innovative Ad Creative That Breaks Through the Clutter
In today's digital world, consumers are bombarded with ads from all sides. To break through the clutter and capture their attention, brands need to be creative. In this blog, we'll share a few top tips on how to devise innovative ad creative.
Decoding SEO Success: Revealing the Top Performers in the Car Insurance Sector
In the UK, there are at least 76,000 commonly used car insurance keywords. These keywords account for 4.5 million searches a month. Mainstream insurers and comparison sites heavily dominate the search results for these keywords. This makes it hard for small or challenger brands, who have little hope of ranking for them. Where they can compete, however, is in specialist car insurance...
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