Brilliant Basics: How to Succeed with Facebook Ads in 2021

Brilliant Basics: How to Succeed with Facebook Ads in 2021

Did you know there are roughly 2.8 billion regular users on Facebook? That’s 1 in 3 people on the planet. And there’s a further 1 billion on Instagram. As such, Facebook advertising is an invaluable channel. And there is no shortage of opportunity.

Yet, Facebook Ads have never supported so many varied placements, or boasted so many different ad formats and features. It’s easy to get lost in the complexity. You’re up against increasing competition and inflating costs. But don’t let that deter you.

Whether you’re new to advertising or not, this eBook can help. It takes you through our 3 pillars of success, with actionable tips and trick, and useful tools:

  1. Strategy: how to structure your account, select campaign types and set budgets
  2. Audience: how to take a data-driven approach to targeting and prospecting 
  3. Creative: how to stand out against the competition and win more clicks.

Download your copy now

Meet the author


by Callum Riches
Head of Paid Media

Related articles

Revealed – The Top Channels Influencing High-Net-Worth Individuals’ Research

Understanding your clients or prospects is the first step to creating a successful marketing strategy. This is why we surveyed over 500 high-net-worth individuals (HNWIs), to understand the main influences of their investment research. From this, we identified the channels they are most influenced by, revealing how you can tailor your marketing to prospects based on their preferences.

Read now

group of people sitting down, smiling and clapping

3 Tips for Creating Innovative Ad Creative That Breaks Through the Clutter

In today's digital world, consumers are bombarded with ads from all sides. To break through the clutter and capture their attention, brands need to be creative. In this blog, we'll share a few top tips on how to devise innovative ad creative.

Read now

Decoding SEO Success: Revealing the Top Performers in the Car Insurance Sector

In the UK, there are at least 76,000 commonly used car insurance keywords. These keywords account for 4.5 million searches a month. Mainstream insurers and comparison sites heavily dominate the search results for these keywords. This makes it hard for small or challenger brands, who have little hope of ranking for them. Where they can compete, however, is in specialist car insurance...

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.