SEO Showdown: Who’s Winning in iGaming Across the UK, US and Canada?

SEO Showdown: Who’s Winning in iGaming Across the UK, US and Canada?

Few industries pose a greater challenge to digital marketers than iGaming.

With a wide range of rules and regulations — and more to come in the UK — it can be difficult to know how to stand out from the crowd.

And it’s a big crowd.

Competition for search terms in the online casino gambling sector has never been greater. The last couple of decades have seen a growing number of online casino providers rise to the fore.

This is evident on search engine results pages (SERPs), where established betting and casino brands aren’t always the ones ranking highest, which we’ll examine in detail in this eBook.

Our research found five essential takeaways for casino brands:


  • Content is key


  • There’s value in meeting user intent


  • The importance of on-page SEO


  • Consider page load speed


  • Authority and links matter


To find out how you can fill the gaps in your casino brand’s marketing and implement the SEO strategies we outline in the eBook, make sure to download your FREE copy, today!

Download your copy now

Meet the author

by Simon Cromie
Content Specialist

Related articles


AI Brand Recommendations Launched By Google

In June, Google announced the introduction of its new AI-powered "Brand Recommendations." Find out more about what this means.

Read now

Market movers: Euro 2024 favourites following the group stages

Let's delve into how the bookmakers have reacted and changed their odds going into the business end of the Euros, influenced by team performances, key player impacts, and the unpredictability of tournament football.  

Read now

Inflatable Water Park June 2024

Quarterly Team Building Day June 2024

See the snaps from our recent Quarterly Team Building Day which included Raft Building, Slip n' Slide and an Inflatable Water Park!

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.