SEO Showdown: Who’s Winning in iGaming Across the UK, US and Canada?

SEO Showdown: Who’s Winning in iGaming Across the UK, US and Canada?

Few industries pose a greater challenge to digital marketers than iGaming.

With a wide range of rules and regulations — and more to come in the UK — it can be difficult to know how to stand out from the crowd.

And it’s a big crowd.

Competition for search terms in the online casino gambling sector has never been greater. The last couple of decades have seen a growing number of online casino providers rise to the fore.

This is evident on search engine results pages (SERPs), where established betting and casino brands aren’t always the ones ranking highest, which we’ll examine in detail in this eBook.

Our research found five essential takeaways for casino brands:


  • Content is key


  • There’s value in meeting user intent


  • The importance of on-page SEO


  • Consider page load speed


  • Authority and links matter


To find out how you can fill the gaps in your casino brand’s marketing and implement the SEO strategies we outline in the eBook, make sure to download your FREE copy, today!

Download your copy now

Meet the author

by Simon Cromie
Content Specialist

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