On 4 April 2022, Ontario – Canada’s most populated province – introduced new online gaming regulations. These were designed to create a regulated online sports betting and iGaming market. They were driven by four key objectives:
Ontario’s new regulations put consumers first, protecting minors and potentially vulnerable/high-risk players. They prevent advertisers from targeting them, distributing misleading content, or promoting “gambling inducements”.
Based on exclusive analysis of the regulations and the latest data on search trends, this eBook explores the initial impact of the regulations on operators, advertising and market growth.
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