On 4 April 2022, Ontario – Canada’s most populated province – introduced new online gaming regulations. These were designed to create a regulated online sports betting and iGaming market. They were driven by four key objectives:
Ontario’s new regulations put consumers first, protecting minors and potentially vulnerable/high-risk players. They prevent advertisers from targeting them, distributing misleading content, or promoting “gambling inducements”.
Based on exclusive analysis of the regulations and the latest data on search trends, this eBook explores the initial impact of the regulations on operators, advertising and market growth.
Download your copy to discover:
Download your copy now
by Callum Riches
Head of Paid Media
How Sports Betting & iGaming Brands Can Stand Out from the Forest of Neon
Many sports betting brands are adopting the same Vegas-inspired look and feel. Find out how to do something different, through a long-term brand strategy.
2023’s Top Acquisition Channels for Sports Betting & iGaming Brands
Our latest research into sports bettors' habits showed that YouTube and social channels are an underused way to reach punters. Find out how to use them.
How to Battle the “Coverage Blues” in Digital PR
Having a tough time generating media coverage? Find out what our digital PR team do, to plan, run and monitor campaigns, and fight off those coverage blues.
Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.