Paid Media: How to Win in Sports Betting in Ontario

On 4 April 2022, Ontario – Canada’s most populated province – introduced new online gaming regulations. These were designed to create a regulated online sports betting and iGaming market. They were driven by four key objectives:

• Consumer choice
• Consumer protection
• Legal market growth
• Provincial returns.

Ontario’s new regulations put consumers first, protecting minors and potentially vulnerable/high-risk players. They prevent advertisers from targeting them, distributing misleading content, or promoting “gambling inducements”.

Based on exclusive analysis of the regulations and the latest data on search trends, this eBook explores the initial impact of the regulations on operators, advertising and market growth. 

Download your copy to discover:

• The challenges and ambiguity around advertising that the regulations throw up
• The opportunity for paid campaigns across different sports betting markets in the province
• How 12 of the first brands to operate and advertise in Ontario have fared with their paid campaigns.