Paid Media: How to Win in Sports Betting in Ontario

Paid Media: How to Win in Sports Betting in Ontario

On 4 April 2022, Ontario – Canada’s most populated province – introduced new online gaming regulations. These were designed to create a regulated online sports betting and iGaming market. They were driven by four key objectives:

  • Consumer choice
  • Consumer protection
  • Legal market growth
  • Provincial returns.

Ontario’s new regulations put consumers first, protecting minors and potentially vulnerable/high-risk players. They prevent advertisers from targeting them, distributing misleading content, or promoting “gambling inducements”.

Based on exclusive analysis of the regulations and the latest data on search trends, this eBook explores the initial impact of the regulations on operators, advertising and market growth. 

Download your copy to discover:

  • The challenges and ambiguity around advertising that the regulations throw up
  • The opportunity for paid campaigns across different sports betting markets in the province
  • How 12 of the first brands to operate and advertise in Ontario have fared with their paid campaigns.

Download your copy now

Meet the author


by Callum Riches
Head of Paid Media

Related articles

Taking Your Facebook Campaigns to the Next Level: 3 Underrated Features Worth Testing Today

While many marketers are familiar with the basics of creating and running Facebook Ads, there are several underrated features within the platform that can take your advertising efforts to the next level. In this blog post, we'll explore three of these lesser-known gems within Facebook Ads that can help you maximise your campaign's effectiveness and return on investment (ROI).

Read now

Supercharging Your Advertising: Exploring 3 Game-Changing Features in Google Performance Max Campaigns

In the ever-evolving landscape of digital advertising, staying ahead of the competition is essential for agencies aiming to maximise their returns for their clients. Google, being at the forefront of online advertising, continues to innovate its advertising platforms to provide marketers with tools that deliver exceptional results. In this article, we delve into three key features of Google Performance Max Campaigns that can supercharge your advertising efforts and propel your clients to new heights.

Read now

Top tips from the experts: How to write great iGaming content within regulations

Consumer safety and brand guidelines are at the top of our priorities, which is why, when writing casino content, there's more to it than simply putting pen to paper. It's more important than ever that we stay on top of the game.  Find out how you can market gaming and make sure your content has the edge, whilst keeping in mind all the latest laws and requirements.

Read now

Contact us

Call us on 01525 715 520 or complete the form below, and one of the team will get back to you.